William Hill Selects Callcredit to Enhance Customer Database

Callcredit Information Group is working with gaming and sports betting specialists William Hill, to deliver an enhanced customer experience by ensuring that marketing communications are timely and relevant. Callcredit will help William Hill improve the effectiveness of its marketing database by developing customer data and improving campaign analysis and reporting capabilities.

To ensure that marketing communications can be triggered swiftly, Callcredit consultants are working with William Hill to ensure speedy database builds and rapid data analysis and reporting. This is essential when daily sporting fixtures impact messages and campaigns.

Callcredit is also assisting with William Hill's digital strategy by appending email addresses and mobile phone numbers to the customer database, so customers can be reached via the channel most appropriate for them.

Andy Miles, Marketing Database Manager at William Hill said: "Callcredit is really helping to increase the efficiency of our marketing database. By improving the operating system itself, we get our data, analysis and reports much more quickly and the database is available to more people. With these enhancements we're able to make sure our customers receive the most up-to-date and relevant offers."

Neil Evans, Head of Database Solutions at Callcredit said: "We're delighted to be working with William Hill to help them make the most of their valuable customer database. Our experts work closely with clients to make sure they can get the most out of their data and get the best return they can from their marketing communications. Working with a company such as William Hill is a testament to the solutions that we can deliver."