TransUnion and Eyeota Extend Alliance to Help Organisations Reach and Engage Consumers Globally
TransUnion’s CAMEO geodemographic insights are now available in Eyeota’s Audience Marketplace, supporting targeted campaign activation across 34 countries.
TransUnion, a global information and insights company, has announced an expanded alliance with Eyeota, a Dun & Bradstreet company, a leading provider of audience data solutions. The expanded alliance can help advertisers to enhance campaign planning and activation by leveraging TransUnion’s CAMEO geodemographic insights across 34 international territories all within Eyeota’s Audience Marketplace. Advertisers can then deploy these segments across leading programmatic platforms.
The alliance addresses the growing demand for precise audience targeting that is designed to be privacy compliant. By incorporating TransUnion’s CAMEO’s deep insights into Eyeota’s Audience Marketplace, organisations will be able to segment audiences and directly activate campaigns across over 60 connected advertising platforms, spanning programmatic, mobile, connected TV, and social media.
Kelli Fielding, chief product officer at TransUnion in the UK, commented: “Marketers now operate in a complex, multi-channel ecosystem where reaching the right customers is increasingly difficult. CAMEO offers the all-important detail that helps businesses adapt to their audience, unlocking value in targeted campaigns, confidently assessing risks, and nurturing new and existing customer relationships. Our broad CAMEO data enables hyper-local segmentation, targeting and personalisation, supporting improved marketing precision and helping to drive ROI. We’re thrilled to deepen our alliance with a market leader like Eyeota and to be able to offer Eyeota’s customers the opportunity to benefit from CAMEO’s rich insights.”
TransUnion has supported leading global brands in enhancing and optimising their marketing performance. Now available through Eyeota’s Audience Marketplace, CAMEO data enables agencies and brands to:
Build and activate campaigns consistently across international territories, using consistent, highly-targeted audience segmentation
Apply a consistent approach to customer acquisition and management across their marketing ecosystem
Retain customers by helping brands to make more informed decisions by segmenting customers into categories
“We’re pleased to bring TransUnion’s CAMEO data to our clients,” said Marc Fanelli, senior vice president of digital audiences – global at Eyeota. “CAMEO’s detailed geodemographic insight is a strong complement to our marketplace, helping advertisers achieve more accurate and privacy‑first audience targeting across their programmatic campaigns.”
To find out more about TransUnion’s CAMEO solution, you can visit their website: https://www.transunion.co.uk/product/cameo
