Three Key Takeaways from TransUnion Summit 2025
Global information and insights company TransUnion recently hosted its UK Summit on the theme of ‘Engage and Empower – Building Trust Throughout the Consumer Journey’. The event brought together leaders from financial services, fintech, utilities, gaming, telecommunications and other industries, to explore how data, technology and trust are shaping consumer relationships and driving smarter growth in an evolving economy.
Madhu Kejriwal, CEO and Regional President of TransUnion UK & Europe, said: “This year’s Summit has been an inspiring opportunity to bring together leaders across industries to explore how we can build greater trust throughout the consumer journey. By engaging on challenges and sharing solutions that empower both businesses and consumers, we’re advancing our mission of using Information for Good and helping create an economy that’s transparent, inclusive and built on confidence.”
Three of the key takeaways from the event were:
1. Trust is the defining currency of the digital economy
As consumers navigate new technologies, increasing risks and evolving expectations, organisations must deliver seamless and secure experiences with transparency embedded into every step of the customer journey. With the FCA’s Consumer Duty now fully in force, financial organisations are facing higher standards of fairness, transparency and accountability, while forthcoming reforms to the Consumer Credit Act and oversight of buy now, pay later products signal a broader shift toward regulation that prioritises the consumer experience.
By harnessing data and insights, each consumer can be reliably represented in the marketplace and businesses can make accurate, data-driven decisions.
2. Data will drive financial inclusion
Financial exclusion remains a significant challenge, but with Consumer Duty, and updated Financial Ombudsman Service guidance, financial organisations have the opportunity to reach consumers who’ve traditionally been underserved. TransUnion’s latest Consumer Pulse study found that three-quarters (75%) of consumers believe that it’s important to have access to credit, yet just over half (58%) believe they have sufficient access to these products.i
By combining richer data with regulatory clarity, consumers can better understand and manage their financial health, while making access to credit fairer.
3. Safeguard against fraud while upholding customer experience
With the financial services industry losing nearly £1.2 billion to fraud in 2024,ii fraud continues to be a major area of concern as new, sophisticated scams rapidly emerge. TransUnion research reveals that seven in ten UK adults (70%) have received a scam message from what appeared to be a trusted source, with over half (56%) believing the attempt used artificial intelligence, such as fake voices or images, to make it more convincing.iii
Businesses must balance the demands of stopping fraud in real-time while maintaining friction-right experiences for consumers. By leveraging fraud analytics to identify suspicious behaviours using risk insights, device information and behavioural analytics, businesses can stop fraud in real-time, without disrupting the user experience for legitimate customers.
Commenting on the takeaways from the summit, James O’Donnell, Director of Research & Consulting at TransUnion UK, said: “We’ve seen a renewed sense of optimism this year. Despite economic uncertainty, businesses are embracing data-led innovation and putting trust at the centre of their strategies. With better insights, smarter analytics and a focus on inclusion, the industry is building a financial ecosystem that’s resilient, transparent and built for long-term growth.”
To learn more about TransUnion’s products and solutions, visit www.transunion.co.uk
Notes:
i TransUnion’s Q2 2025 Consumer Pulse survey of 1,000 adults was conducted between 5 and 9 May 2025 in partnership with Dynata
ii UK Finance’s Annual Fraud Report 2025
iii Research commissioned by TransUnion and conducted in June 2025 by YouGov. The figures are from a nationally representative sample of 2,180 UK adults aged 18+
