Take The Lead In Sales With HPI Motorvision
HPI & GMAP launch data cleansing and lead generation service
When sales are down, customer contact is crucial, but the latest figures from HPI reveal that typically, 25% of most dealer's customer databases are inaccurate. This is a worrying trend that could lead to missed sales opportunities, at a time when dealers can't afford to lose out to the competition. In partnership with the GMAP Consulting, part of CallCredit Information Group, a leader in consumer intelligence and market analysis, HPI is launching Motorvision, a package of products designed to assist dealers make the most of both existing customer data and new prospects available in their territory. HPI Motorvision consists of local market reports showing used car buying trends, a healthcheck on the dealer's data and the provision of unique leads offering the dealer the high quality, targeted sales opportunities that they need.
Automotive Director for HPI, Daniel Burgess explains "We all know that customers are the lifeblood of a dealer's business. In a tough market, it's more important than ever to grab every opportunity to communicate with existing customers and employ clever methods to bring new ones through the door. HPI Motorvision will help you save money on your marketing campaigns by taking the collated dealer records and bringing them up to date, ensuring that every communication is accurately addressed."
Using a host of reliable sources including DVLA datasets, Royal Mail addresses, the Edited Electoral Roll from Local Authorities, and a host of Goneaway, Mover and Deceased files, HPI Motorvision allows dealers to see how much money they could save on mailings by confirming addresses, removing consumers who have either moved house or passed away, highlighting duplicate records and flagging whether the vehicle has changed keeper. It also offers dealers the chance to get back in touch with customers who they have lost touch with by providing their new addresses.
"To complement a dealer's refreshed database, HPI Motorvision also delivers new leads as either mailing lists, telephone lists or emails, allowing them to create an effective campaign to win and keep new customers," continues John Chesworth, Automotive Director of the Callcredit Information Group. "Through Motorvision's lead provision capabilities, HPI can deliver to dealers quality, targeted prospects enabling dealers to make the most of their marketing budget. By accessing our database of potential customers, which is one of the most comprehensive in the marketplace, HPI Motorvision provides dealers with the details of people who could bring additional sales and service revenue opportunities."
Dealers can also benefit from having greater insight into their local market, which is why HPI Motorvision includes a Used Car Market report. Dealers can gain vital market intelligence on the vehicles sold within their local area. This allows them to target potential customers in their territory who are likely to drive the make of vehicle that they sell or alternatively choose leads for competitor makes and models to try and convert them to purchasing their brand.
Burgess concludes, "HPI Motorvision creates sales leads that will enable dealers to communicate with prime prospects, bringing them into both their showroom and the aftersales department to boost sales, service and parts revenue. In the current economic climate, it makes sense to grab every opportunity to communicate with current and potential customers. HPI Motorvision allows dealers to target the right contacts at the right time, maximising their relationship and driving up sales."
Notes to Editors
For press enquiries please contact: Margot Tomkinson, Dominic Dennis and Justine Hoadley at HSL 0208 977 9132.
Originally established in 1938, HPI Limited is a primary source of vehicle information for the UK motor industry and motoring consumer, which since December 2008 has been owned by Solera Holdings, Inc. Solera Holdings, Inc. is an integrated group of leading automotive claims solutions companies. Founded in January 2005 by Chairman and Chief Executive Officer Tony Aquila, Solera has expanded its geographic reach and now serves more than 55,000 customers in over 50 countries across six continents.
HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register which holds in excess of 125 million mileage readings.
Together, HPI and NMR represent the UK's largest vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI helps companies to protect their financial interests in motor vehicles and a wide range of other mobile assets. HPI Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or "clocked".
'HPI' and the HPI logo are registered trademarks of HPI Limited.
About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:
- Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: GMAP Consulting, EuroDirect and Broadsystem.
- Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.
About GMAP Consulting
GMAP Consulting has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.
GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliers. It is well established in the field of direct marketing, clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals. EuroDirect's clients come from all areas of business, including financial services, retail and leisure operations, utilities, publishing, agencies and bureaux. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit pre-screen services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support.