Sky Calls on Pracius and Broadsystem to Manage Its Staff Emergency Information Line

Sky has appointed Pracius, the specialist contingency management consultancy, and Broadsystem, the UK's leading customer interaction services provider, to build and host the automated staff information hotline that forms an integral part of its emergency incident management and business continuity plans.

Broadsystem's solution deploys the UK's largest automated interaction platform, capable of handling tens of thousands of simultaneous calls. It also gives Sky direct secure access both to custom record outgoing messages and to view a suite of customizable real time call statistics, enabling it dynamically to monitor, plan and adjust staff communications as events unfold.

Distributed across 2 discrete sites, the platform provides the resilience critical for major emergency situations. Boasting multiple interactive media capability, it also provides a futureproof environment by giving Sky the option to integrate outbound voice broadcast and text, web and email communications into a single resource.

Gus Macfarlane, Director at Pracius, says:
"Broadsystem showed us its experience in managing automated inbound call handling services for large-scale emergency events is unrivalled. Partnering with Broadsystem also enables Pracius to give clients like Sky access to the most comprehensive range of facilities for timely, controlled, scalable communications with staff, customers, shareholders and other key audiences, in order to help us help them to mitigate the impact of business crises."

Caroline Worboys, Managing Director of Broadsystem adds:
"It is essential in an emergency situation that companies like Sky and their staff are able to disseminate and obtain information rapidly in order to continue to operate as effectively and safely as possible. We see our appointment by a high-profile company as Sky as a stamp of approval for our investment in the latest automated interaction management technology."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About Broadsystem
Broadsystem creates, manages and delivers multi-channel customer communication strategies.  It develops, hosts, and manages marketing databases and, through the intelligent analysis of marketing data, delivers and handles marketing messages through integrated multi-channel communications. Broadsystem clients include: RAF, NHS 'stop smoking support programme', Times Newspapers Limited, Sky, Lancôme, Mulberry, BBC World Service, FIVE, Vodafone, ING Direct, Wickes, TUI Group, News Group Newspapers Group, Marriott, Associated Newspapers Ltd.