Skipton Information Group Appoints Leading DM Player
Leading marketing intelligence, credit referencing and market analysis experts Skipton Information Group - comprising EuroDirect, Callcredit and GMAP Consulting - have appointed Mike Nalder as Senior Consultant for Financial Services.
This appointment is testament to the Groups commitment to delivering market-specific solutions for the financial services community and reflects the growth in demand for the Groups innovative data, software and technology solutions in all areas of marketing and consumer intelligence.
Mike joins the Group from his previous position at Ebiquita
where he was responsible for operational service delivery,
analytical solutions and new product development. Previously he was
Director of Data Intelligence at Wegener Direct Marketing, and has
also had consulting roles with both Equifax and Experian. He also
brings with him valuable client-side experience from his time as
Head of CRM for Thomas Cook.
With an academic background in mathematics and statistics and nearly two decades of experience in the credit and marketing industry, Mike is recognised as a leading innovator within the marketplace. He is a fellow of the IDM and a regular presenter on Profiling and Segmentation for the DMA.
In his new position within the Skipton Information Group, Mike will focus on credit marketing solutions and will be responsible for developing business across the financial services sector. He will draw on the Group's whole product portfolio, which includes targeting solutions, credit pre-screening and marketing intelligence software supported by a wealth of analytical, consultancy and database development services.
Mike Nalder , Senior Consultant for Financial Services says:
"I'm delighted to be joining the Group at such an exciting point in their development. Working across the 3 Group companies - EuroDirect, Callcredit and GMAP - gives me a unique opportunity to promote a broad range of information based solutions to financial services organisations".
John Dobson, Managing Director of EuroDirect, comments:
"We are extremely pleased that Mike has chosen to further his career within the Skipton Information Group. He brings with him a wealth of supplier and client-side experience across the fields of DM and Credit, along with a commitment to data-driven marketing which will undoubtedly strengthen our business."