SIG Worldwide delivers a suite of targeting solutions at DM Asia 2005 Stand B10, 13-14th September 2005
SIG Worldwide, one of the UK's leading data specialists,
is continuing to increase its presence in the Pacific Rim by once
again exhibiting at this years DM Asia exhibition. They will
showcase their wide range of consumer targeting systems; including
the newly rebuilt CAMEO Japan classification updated with the
latest Census data.
Skipton Information Group Worldwide is the international
arm of the Skipton Information Group of companies which includes
world leading marketing intelligence and software specialists
EuroDirect and market analysis division GMAP Consulting.
SIG Worldwide has undertaken one of the most extensive investment
programs in the industry, making it the market leader in the
provision of international classification systems. For companies
looking to segment, profile and target consumers on a global scale,
CAMEO provides an exciting and revolutionary development in Direct
Marketing.
As a result of this commitment to become the market leader, SIG
Worldwide is able to make available a complete suite of global
classifications under the CAMEO brand, including CAMEO Singapore,
CAMEO Japan, CAMEO Philippines, CAMEO Hong Kong, CAMEO Australia
and CAMEO New Zealand. Each system has been designed to provide
direct marketers with the intelligence to thoroughly understand
their customers in terms of their geodemographic and socio-economic
characteristics, and utilise this information to target prospects
with similar profiles.
For companies requiring a truly worldwide solution to meet their
Direct Marketing needs, classifications are also available for the
whole of Western Europe and countries in Eastern Europe and the
Americas.
For businesses looking to develop an integrated global campaign,
rather than focussing on individual countries in isolation, the
global market can be looked at as a whole using the CAMEO
International classification. CAMEO International enables users to
translate and consolidate direct marketing strategies across every
continent in the world. It enables organisations to profile their
current global customers using a single classification. This can
then be used to locate and accurately target 'look-a-like'
prospects in any other country.
To supplement its market offering, SIG Worldwide will be showcasing
its award-winning marketing GIS system MICROVISION, which is
available for Singapore, Japan, Phillipines, Hong Kong, Australia
and New Zealand and all the other key global markets. MICROVISION
is a single platform that uses common information to serve multiple
business applications. From direct marketing through to store
location planning and network optimisation, it enables disparate
business functions to identify and capitalise on market
opportunities wherever they may be. MICROVISION is available as
four modules:
- MICROVISION Marketing Manager - for understanding your customers, retaining them and locating more prospects like them
- MICROVISION Market Maker - for defining your markets, understanding customer spend, current sales activity and identifying pockets of untapped potential
- MICROVISION Optimiser - for devising optimal plans for spatial business issues such as store location, site volume and territory definition
- MICROVISION Modeller - for analysing network and store performance and understanding the impacts of change
Martin Bradbury, International Client Services Director at SIG
Woldwide comments:
"We are delighted to be attending DM Asia again this year as we
continue to extend our services globally throughout the Pacific
Rim. Our ethos is to supply easy to use, cost effective solutions
and we strive to empower marketers with the tools to fulfil an ever
growing demand for a truly international DM provider."