Senior sales appointment reflects increasing demand for EuroDirects’ portfolio
Leading marketing intelligence specialists EuroDirect
have appointed Alex Simonson as Senior Consultant.
The appointment marks the company's commitment to servicing
existing and prospective clients and comes as a result of massive
growth in demand for EuroDirect's leading edge marketing
intelligence, GIS and data management services.
Alex joins the company from his previous position as Director of
Strategic Alliances at Claritas Acxiom, where he spent over nine
years. He was previously Senior Consultant for Micromarketing at
Claritas.
Before joining the major DM player Claritas Acxiom, his previous
career history saw him employed as Senior Account Manager for The
Marketing Organisation. Over the last few years, he has shared his
industry expertise with students studying for their IDM Diploma, by
lecturing in Customer Segmentation and Targeting.
In his new position at EuroDirect, Alex will be responsible for
contracting new business and developing current end user clients
across all vertical markets. He will also be tasked with developing
strategic alliances and partnerships with other key players in the
direct marketing arena. He will be looking at EuroDirects' complete
product portfolio, including targeting data, segmentation systems
and marketing information software as well as its wealth of
analytical and consultancy services.
John Dobson, Managing Director of EuroDirect, comments; "We are
delighted that we have attracted Alex to EuroDirect - a testimony
to the strength of business opportunity that the company, and his
specific role here, presents. Our growth in recent years has been
considerable, and Alex is joining us to help ensure that this
continues. His expertise, experience and reputation within the
Industry will no doubt contribute to the company's
development."