SAS and Callcredit enter into partnership to deliver market leading data analytics service

Global leader in business analytics, SAS, and Callcredit Information Group, specialists in marketing services, analytics and data, have entered into partnership to deliver a market leading omni-channel marketing and analytics service.

Callcredit and SAS have recently, as part of the partnership, deployed the SAS® Marketing Automation software suite to ASDA, one of the UK’s leading retailers. The software provides an easy-to-use interface, with repeatable processes to enable organisations to deliver more campaigns – from simple to complex – in a shorter space of time.

While initially the service will be key to major retailers, both SAS and Callcredit are jointly looking to deploy the same software within other major industry sectors such as financial services and utilities. 

SAS’ unmatched analytical capabilities turn customer insight into competitive advantage, developing detailed customer segments and profiles. Customer profitability can be assessed to deliver highly accurate retention, cross-sell/up-sell and response models. Ideal product mixes and next best offers for each customer can be derived, along with more effective communications.

Chris McDonald, Managing Director of Callcredit Marketing Solutions, commented: “SAS provides us with the industry’s best-in-class technology which we’re able to deploy for our key clients across multiple vertical sectors. It enables our clients to obtain deep insight on their customers and also make more informed decisions when it comes to targeting.

“By combining our data, expertise and extensive knowledge of analytics and industry experience with SAS’s Marketing Automation, SAS® Visual Analytics and SAS® Adaptive Customer Experience software platforms, we’re able to help our clients make better intelligent business decisions, enabling them  to engage with their customers and prospects more accurately. We look forward to expanding this strategic partnership into areas, such as enhanced customer analytics, decisioning and web targeting and personalisation.”

Richard Bradbury, Alliance Director at SAS UK & Ireland, said: “We’re delighted to be involved with vertical partners, such as Callcredit, who enable SAS solutions to be delivered as an embedded component of a greater end-to-end vertical solution. Such an approach proves our strategy for a partner-led, multi-threaded, go-to-market approach which is at the forefront of the SAS global strategy.

“We also see this as just the beginning; in the new digital world there will be even more scope to make relevant offers to shoppers in-store in real time, and for businesses to be given the power to know much more about what their customers want, when and via what channel. Our partnership with Callcredit will provide an important route into a broad range of organisations looking to take advantage of what we can offer together.”