Presenting a Suite of Targeting Innovations for Direct Marketers at DMA 2009

Callcredit Marketing Solutions are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition Callcredit Marketing Solutions will be presenting their CAMEO USA classification, enabling marketers to target over 200 million consumers across the USA. Similarly, they will be illustrating how users can broaden their target market using CAMEO Canada to target a further 33 million prospects.  The team will also be on hand to discuss their full solutions offering in over 30 other international markets such as Mexico.

Callcredit Marketing Solutions will also be promoting their online data cleaning and enhancement tool CAMEO Online, which encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems including CAMEO USA, by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance American and other international customer addresses, as part of this low cost 24/7 online solution.

Martin Bradbury, International Client Services Director at Callcredit Marketing Solutions comments:
"Callcredit Marketing Solutions are looking forward to exhibiting at the DMA exhibition again this year and are keen to demonstrate the benefits CAMEO can bring to direct marketers. With product innovation at the heart of our business we are excited to showcase our latest offerings at this year's show along with our groundbreaking product CAMEO Online which can add real value to the marketer's toolkit."