Paul's forethough. The end of the beginning?

January 2013 saw a number of interesting developments which signal, as  PWC  put it back in June 2012, 'the end of the beginning'.  For Paul's forethought this week, Callcredit's head of consulting, talks about the social world touching on, Facebook and Google+.  Paul also talks about smartphone and tablet advertising - the need for business models to evolve to deliver more advertising more efficiently through more channels. 

Read what he has to say, make use of the links to useful and interesting resources and feel free to add your comments by clicking here.