Paul Kennedy takes a look at Blue Monday and how marketers are promoting their offers

Paul Kennedy, Callcredit's head of consulting has published his latest blog. Paul's forethought touches on what is allegedly the most depressing day of the year - Blue Monday, and discusses how marketers are only using one communication channel to promote their offers.

Read what he has to say, make use of the links to useful and interesting resources and feel free to add your comments by clicking here.