Park Group Plc Reappoints Broadsystem to Manage DRTV Response

The Park Group Plc has appointed multichannel communication specialists Broadsystem to manage inbound responses to its direct response television advertisements for its Park, Country and Family brand Christmas savings plan products.

Broadsystem, the UK's leading provider of automated call handling services, provides a scalable, flexible IVR and transcription resource effectively to manage the spiky volumes of requests for Park catalogues generated by national DRTV advertisements broadcast between September 2008 and March 2009.

In addition Broadsystem will provide real time statistics through a web-based reporting tool enabling Park to assess the performance of each advertisement and make informed decisions about ongoing media buying.

Comments Pamela Wildes, Marketing Communications Manager, Park Group Plc:
"Our Park, Country and Family products are currently used by 400,000 customers in the UK. DRTV is one of our largest customer acquisition channels and aims to generate over 105,000 enquiries for Christmas 2009. Consequently, it is vital we have a high level of confidence in the competence of our telephone response service partner to deliver an exceptional service experience to customers as our first point of contact. Over the years, Broadsystem has proven its pedigree in helping Park achieve its key objectives of optimising effective call rates, data quality and fulfilment turnaround within a highly cost-effective framework."

Adds Caroline Worboys, CEO, Broadsystem:
"As the UK's largest participant in the Christmas cash savings business, Park's track record of success is commendable and enviable. Its continued commitment to DRTV and confidence in Broadsystem emphasises our own track record of success in the provision of automated call handling services for large-scale media promotions, having managed thousands of campaigns for hundreds of clients over 20 years. I am confident that together we can make this campaign as successful as previous years."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About Broadsystem
Broadsystem creates, manages and delivers multi-channel customer communication strategies.  It develops, hosts, and manages marketing databases and, through the intelligent analysis of marketing data, delivers and handles marketing messages through integrated multi-channel communications. Broadsystem clients include: RAF, NHS 'stop smoking support programme', Times Newspapers Limited, Sky, Lancôme, Mulberry, BBC World Service, FIVE, Vodafone, ING Direct, Wickes, TUI Group, News Group Newspapers Group, Marriott, Associated Newspapers Ltd.