Park Group Plc Reappoints Broadsystem to Manage DRTV Response
The Park Group Plc has appointed multichannel communication specialists Broadsystem to manage inbound responses to its direct response television advertisements for its Park, Country and Family brand Christmas savings plan products.
Broadsystem, the UK's leading provider of automated call handling services, provides a scalable, flexible IVR and transcription resource effectively to manage the spiky volumes of requests for Park catalogues generated by national DRTV advertisements broadcast between September 2008 and March 2009.
In addition Broadsystem will provide real time statistics through a web-based reporting tool enabling Park to assess the performance of each advertisement and make informed decisions about ongoing media buying.
Comments Pamela Wildes, Marketing Communications
Manager, Park Group Plc:
"Our Park, Country and Family products are currently used by
400,000 customers in the UK. DRTV is one of our largest customer acquisition
channels and aims to generate over 105,000 enquiries for Christmas
2009. Consequently, it is vital we have a high level of confidence
in the competence of our telephone response service partner to
deliver an exceptional service experience to customers as our first
point of contact. Over the years, Broadsystem has proven its
pedigree in helping Park achieve its key objectives of optimising
effective call rates, data quality and fulfilment turnaround within
a highly cost-effective framework."
Adds Caroline Worboys, CEO, Broadsystem:
"As the UK's largest participant in the Christmas cash
savings business, Park's track record of success is commendable and
enviable. Its continued commitment to DRTV and confidence in
Broadsystem emphasises our own track record of success in the
provision of automated call handling services for large-scale media
promotions, having managed thousands of campaigns for hundreds of
clients over 20 years. I am confident that together we can make
this campaign as successful as previous years."
