Noddle, the free-for-life credit reporting and scoring service from Callcredit Information Group reaches two million customers


Noddle the free-for-life credit reporting and scoring service with no hidden fees or 30-day trial periods, has reached two million customers.  Noddle is part of Callcredit Information Group, which is owned by private equity business, GTCR, who purchased the company in 2014.  Launched in 2012, Noddle has seen phenomenal growth in 2015 with the number of customers doubling since January alone.

This growth is due to growing awareness among consumers of the importance of knowing their credit score and managing their finances.  Noddle launched its first above-the-line advertising campaign, ‘Meet the Noddlers’ by creative agency, Brave in October which has driven an increase in brand awareness and sign-ups.  Another reason contributing to Noddle’s growth includes the free 12-month credit monitoring alerts service worth £20 which Noddle offered Talk Talk customers following October’s cyber attack.

Jacqueline, Dewey, Managing Director of Callcredit Consumer Markets said: “Reaching two million customers is a significant milestone for Noddle and confirms our position as the UK’s fastest growing credit reporting and scoring service with record numbers of customers joining each month.” “Noddle’s growth also demonstrates that more and more consumers are aware of the importance of managing their financial health and credit report as well as knowing their credit score,” continued Dewey. 

Noddle believes that everyone should know their credit score and has the right to access their credit information for free, forever, and improve their financial health.  Using Noddle puts consumers in control of their financial health by enabling them to manage and improve their credit rating and score.