Noddle pushes full steam ahead

Noddle partners with MoneySupermarket and brings in founder of Freeserve

Noddle , the pioneering 'free for life' credit report service from Callcredit has launched following a successful trial this summer with over 20,000 people.

For the launch, Noddle has teamed up with the UK's largest price comparison site MoneySupermarket.com, who will now offer its SmartSearch credit card customers the facility to sign up to the service.

Noddle offers consumers access to their monthly credit report for free for life and enables people to use their credit rating to see a shortlist of money saving deals on financial products they are most likely to qualify for. The service also offers consumers access to a range of vouchers and offers that will suit their lifestyle.

Following feedback from the trial, the launch of Noddle will offer a number of enhancements to the service.  This includes a redesigned credit report which is clearer and easier to understand, and a function which makes it simple for customers to inform the company with any queries found on their report.

Plus, to help steer the next stage of Noddle's development, the company is setting up an Advisory Board to counsel on strategies for building Noddle rapidly to a market leading position. First to join the Board is Ajaz Ahmed, founder of Freeserve, the UK's first free ISP service.  In just three months Freeserve became the UK's largest ISP, overtaking AOL, with 2.6 million customers. After only nine months the company floated at a market cap of £1.5 billion.

Tom Ilube, founder of Noddle, commented:

"We have had a great response to our trial from consumers, beating initial targets for the number of sign ups by over 100%.  It has confirmed our belief that the market was ready for a step change and that people don't want to pay to access their personal information. By pushing ahead with the roll out of Noddle, we want to encourage 40 million Britons to be more aware of their credit rating and to put that information to good use - whether it's improving their credit position or hunting down money saving deals."

Commenting on his appointment Ajaz Ahmed said:

"I love ideas that break the mould. Noddle will completely change the business model for giving consumers access to their credit reports. I am really excited by its potential to take on the big industry incumbents and to achieve in this market what Freeserve did in the ISP world."