New Head of Utilities appointed at Callcredit to spearhead approach to supporting energy and water clients with data and insight

Callcredit Information Group has appointed Peter Denby as Head of Utilities, to help the utility sector develop insight and make better decisions across the customer lifecycle and support financially vulnerable customers.

Denby, has more than 13 years’ experience in advising clients in improving business performance through the use of data, analytics and technology across multiple sectors from marketing, credit risk, media and advertising.

Denby’s role will work across the Callcredit Group to support energy and water clients with the development of strategic data solutions to enable them to tackle key business challenges and make better decisions across the customer lifecycle. 

Commenting on his new role Denby said: “Energy and water companies are working through a time of unprecedented change and opportunity, driven by digitally sophisticated consumers, increased regulation and social responsibility, alternative methods of energy generation and new market entrants.  At Callcredit we aim to provide our clients with the data and insight they need to successfully navigate these changes and to capitalise on the opportunities. 

“I am looking forward to building on the strong relationships we have developed with clients in this sector over the last 15 years, providing innovative data led solutions, such as helping Yorkshire Water to identify vulnerable customers most in need of support.”

Garth Parry-Evans, Group Business Development Director, Callcredit Information Group said: “Peter’s addition to the team further strengthens Callcredit’s presence, experience and insight in the utilities market.  Peter brings a deep market understanding and his experience, coupled with our strong track record and quality service, will enable us to realise our vision to be the leading provider of customer insight, data management and segmentation in the UK utilities sector.”

Prior to joining Callcredit Denby spent three years as a Client Director at Sky, helping advertisers and broadcasters to use TV viewing behaviour data to improve commercial performance.  Before Sky, Denby was a key part of the Callcredit Marketing Solutions division for 10 years, latterly as a Client Director, helping major energy providers improve customer acquisition, retention and growth, in addition to meeting government and regulator obligations.