New Green & Ethical segmentation now available in improvemydata.com

In today's society, eco and ethical issues are increasingly influencing consumer behaviour and purchasing decisions. That's why consumer data cleansing and enhancement specialists Callcredit Marketing Solutions have today made their new Green & Ethical segmentation available online within improvemydata.com.

Comprising 13 segments, the new data profiling tools help you tune into your customers environmental and ethical concerns to deliver offers that complement their needs and aspirations.

The Green & Ethical customer segmentation has been built using the YouGov's quarterly Green Gauge survey alongside Callcredit's Core consumer universe. It provides an up to date and comprehensive picture of environmental and ethical concerns and how these impact and influence consumer behaviour.

Adam Leslie, Head of Data for Callcredit Marketing Solutions comments:"Alongside our data cleansing tools in improvemydata, we now have a complete range of data enhancement and segmentation tools available for marketers."

"By appending the new classification to your database or mailing list you can quickly and easily pick out those customers who would be likely to take up a green, ethical or organic offer compared with those who wouldn't, whether the offer is for grocery produce, financial services, energy, cars, clothing, cosmetics or toiletries."