ITV Fixers Appoints Broadsystem to Mass Call Handling Task

Public Service Broadcasting Trust (PSBT), the company behind ITV Fixers, an initiative that encourages young people (16 - 25) to take positive action on issues they feel strongly about, has appointed Broadsystem to provide an Interactive Voice Response (IVR) service to help its call centre manage call volume generated by its broadcast launch this week.

ITV Fixers (http://www.itvfixers.com/) aims to motivate and support young people to identify and fix something useful in their community. Short films of the ITV Fixers will air each weekday this week in the early evening news bulletin on ITV Meridian South, Meridian East, Thames Valley and West at around 6.15pm. The short films will also be screened on a dedicated channel on ITV Local.

Broadsystem's role is to help PSBT and ITV Fixers manage effectively the peak volumes traditionally generated by broadcast media promotions by capturing calls exceeding its call centre capacity.

Project requirements were briefed, defined, quoted and agreed in partnership with PSBT within one day of enquiry and the service implemented within a further day. Broadsystem is particularly suited to support ITV Fixers because its 30,000 line IVR platform is purpose-built for mass scale direct response events and already forms the backbone of many major participation TV events.

Margo Horsley, Chief Executive of the Public Service Broadcasting Trust and Executive Producer of ITV Fixers says:
"It is very important that everybody who calls ITV Fixers as a result of the ITV broadcasts gets a response as soon as possible. This is the first time ITV Fixers has been aired, and we have no idea what sort reaction it's going to get. We chose Broadsystem to handle the call response as we have worked successfully with them on other projects and I am confident that they will do a good job for us this time."

Caroline Worboys, chief executive, Broadsystem, commented:
"We are delighted to be able to help ITV Fixers with its broadcast launch. Broadsystem has an unrivalled track record of success in the rapid mobilisation and expert delivery of high-volume call handling services for mass media promotions, having managed thousands of campaigns for hundreds of clients over 20 years."