Infocore Launches Predictive Scoring System for Marketing Data

Through a Worldwide Partnership with Callcredit Information Group

Infocore, the leading global data sourcing agency to Fortune 500 companies, announced the launch of a new Predictive Data Scoring System that helps marketers assess −− in advance of live testing −− which data will perform best for specific marketing initiatives.

Through a worldwide agreement with the UK's Callcredit Information Group, Infocore now offers this unique and proprietary capability in 40 countries around the world, including the United States.

U.S. marketers have an over−abundance of direct marketing data available: there are more than 30,000 separate consumer data sources on the market in the U.S. alone. However, until now, there has been no empirical way to analyze and score all this available data without live testing, forcing marketers to make decisions without sophisticated assessments to inform those critical choices.

Infocore's new Predictive Data Scoring System gives marketers the ability to obtain a deep and nuanced understanding of a given dataset prior to testing, allowing them to fully understand its overall coverage, as well as its relative strengths and weaknesses as they pertain to a specific marketing objective. With that in mind, marketers can much more confidently select data that has the highest likelihood of success for a specific marketing initiative.

"Callcredit is a sophisticated global company with unparalleled data and segmentation assets all over the world. We've worked closely with them for years, and recently collaborated to create this exciting, completely new solution to support both our US−based and our global clients," said Kitty Kolding, CEO of Infocore.

"Now, for the first time, we are able to understand −− with exceptional precision −− the collective nature of the individuals included in a given dataset, and compare that to a detailed target profile from a client requirement. This allows us to very clearly identify which data sources truly contain the exact type of consumer that our client is seeking, saving them time and money, and significantly increasing campaign efficacy and efficiency. We've never seen anything like this in the marketplace, and are excited to bring this forward with Callcredit and their CAMEO segmentation system."

"We are thrilled to be a part of this Infocore initiative and are pleased to contribute our data assets towards solving this very real problem in the data marketplace," said Martin Bradbury, International Client Services Director at Callcredit. "Our CAMEO global segmentation system feeds parts of Infocore's proprietary scoring system to produce a completely new way to add project−specific precision and intelligence to marketing data selection, in the U.S. and all over the world."

The Predictive Data Scoring System is fully capable of delivering a detailed Data Profile and associated data score on consumer datasets in 40 countries throughout North America, Europe, Asia and Latin America.