improvemydata.com launches email append service

Consumer data cleaning and enhancement specialists Callcredit Information Group have today launched a new email append service through their online tool improvemydata.com. Marketers can now increase consumer touch-points across their marketing database by appending email addresses online both quickly and easily 24 /7.

The email addresses used in improvemydata.com are fully opted in for marketing purposes and each individual for whom an email address is available, has been validated to 12 months recently to ensure accuracy of communications.

As well as appending email addresses, improvemydata now provides access to an array of over 50 demographic, financial and property variables for database enrichment and more accurate targeting.

Adam Leslie, Head of Data for Callcredit Marketing Solutions comments:

"improvemydata is such an easy tool to use and now that it includes emails, marketers can add a multi-channel dimension to their customer and prospect databases at the touch of a button."

"They can also save time by cleansing and enhancing their data simultaneously, adding consumer insights such as dates of birth, council tax band, insurance renewal and household incomes to name just a few."