GMAP launches New Automotive Marketing Support Service - MOTORVISION for Dealers

GMAP, the UK's leading supplier of market intelligence to the Automotive Industry has launched MOTORVISION for Dealers, a combined territory, customer and prospect management service for dealers, dealer groups, after-sales organisations and agencies.

GMAP currently provides a large number of dealers with a range of complementary new and used car marketing services such as customer and vehicle profiling and verification, prospect management, local market analysis, site assessment, sales planning and stock profiling.

The new service will help dealers make the most of their customer databases, target the areas offering the most local opportunity, stock the correct vehicles and then find more customers.

MOTORVISION is a bureau service, based on a highly refined set of information products and can be accessed quickly and easily by speaking to GMAP's industry experts,

Kirk Dobie, Managing Director of GMAP comments:
"From speaking to our existing dealer customers, we knew there was the demand for effective local marketing support and that we had the experience and resources required to provide our customers with the required services to ensure tangible returns from their investment."

"One of our clients, a dealer group in south-west London, has recently sold over 200 new and used cars to prospects we selected for them after analysing their customer database."

"Another dealer group has saved over £100k, simply through analysis of where its marketing activity was focussed and by conducting more cost-effective campaigns."

"Based on our market analysis work, and in particular our stock profiling work, we also help many of our dealer clients turn more used cars. One of our clients has used our information to stock the cars locally in demand and in doing so, his stock turn has risen from 8 to 12."