GMAP Expands Automotive Division

GMAP Consulting, one of the Automotive Industry's leading suppliers of market intelligence, has announced the expansion of its automotive division to deal with significant growth in both the manufacturer and dealer teams. The automotive division sits alongside GMAP's existing retail, forecourt, and financial services divisions.

GMAP has invested in a number of new appointments within the automotive team to respond to the growing needs of its automotive clients and as a reflection of the importance and significance it places on this sector.

GMAP provides market intelligence to a number of clients around the world, including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large dealer groups in the UK .

The team has now been bolstered by the appointment of Andy Fowler who takes on the role of New Business Director and Karen Bamford who joins as Business Development Manager.

Andy has many years sales experience within the automotive industry and has more recently held senior sales positions in the marketing and retail data arena. He brings with him a wide knowledge of how market and marketing intelligence can be used to maximise the profitability of automotive retail operations.

Karen has worked within the Automotive Industry for over 12 years and has considerable experience working with manufacturers to support individual dealer groups. Her career started out within the Vauxhall Adapt Marketing team and more recently she was Regional Dealer Marketing Manager for BMW UK . For the last four years she has provided Marketing Consultancy to the major dealer groups.

GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing.

Kirk Dobie , Managing Director of GMAP Consulting comments:

"Our investment in the automotive division is a reflection of our continued commitment to the marketplace and the growing number of clients we have in this sector who have utilised the range of innovative products and service solutions that we are now able to offer."