GMAP enhances Automotive Analytics capability with new Appointment

GMAP Consulting, the UK 's leading supplier of market intelligence to the Automotive Industry has appointed Matt Cawcutt to head up and expand the Automotive Analytics team. This is just the latest in a series of senior appointments made by GMAP in the last few months to develop their Automotive division.

Matt Cawcutt has worked in the automotive industry for 12 years, assisting manufacturers with their network planning strategies across the UK , Europe and North America . His client experience is vast, working with such large players as Mercedes-Benz, Ford, Harley Davidson, Triumph and Goodyear.

Cawcutt has returned to GMAP where he originally started out his career as an Automotive Consultant. Before rejoining GMAP Consulting as Analytics Manager, Cawcutt worked for Experian as Senior Business Development Manager for a number of years. Prior to this he spent 7 years at R.L Polk where he was a Team Leader and Senior Consultant working on projects with both Ford of Britain and Ford of Europe.

With a BA in Geography, a Masters in Automotive Retail Location and many years of invaluable client experience, Cawcutt brings to GMAP Consulting a wealth of expertise.

GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.

Matt Cawcutt, Analytics Manager of GMAP Consulting comments:

"It is very exciting to be working for GMAP with their world-wide reputation in the motor industry. GMAP has an outstanding track record of delivering analysis to automotive manufacturers and dealers which creates competitive advantage, and I am delighted to be part of that team.

Kirk Dobie , Managing Director of GMAP Consulting comments:

"It is fantastic to see Matt joining us at such an exciting time in the evolution of the company when we see the Automotive Division growing rapidly. He will prove to be a fantastic asset to the business, sharing his wealth of expertise and helping us to dramatically enhance our analytics capability."