GMAP chooses Trader Data Systems as their vehicle data provider

GMAP, (part of the Skipton Information Group) and one of the automotive industry's leading suppliers of market intelligence, has announced a new initiative with Trader Data Systems,part of Trader Media Group, one of Europe's largest specialist multi media companies, to provide new and innovative customer and prospect management services for manufacturers and dealers.

GMAP has significant consumer and market data resources, together with a reputation for providing market intelligence to a number of clients including manufacturers such as Ford of Britain, Ford of Europe, Suzuki, Jaguar, Land Rover & Volvo, in addition to several large dealer groups.

GMAP currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of new and used car market intelligence services such as customer profiling, market analysis, sales planning and stock profiling.

Trader Data Systems maintains the UK's most comprehensive vehicle information database, with information drawn from the DVLA, Society of Motor Manufacturers and Traders, leading insurers and finance companies and many other sources. The system is consistently updated with new information, providing an up-to-the minute history of nearly every vehicle in Britain. Trader Data Systems aims to differentiate from the other providers through its product offering, providing the automotive industry the most comprehensive and accessible services available.

Kirk Dobie , Managing Director, GMAP comments:
"We are very excited by this new initiative with Trader Data Systems as they are an innovative company with fresh new ideas who provide a very high quality of data, and we look forward to a very successful long term partnership together. The new partnership will enable us to quickly launch new, unique and complementary customer data services into the market. We chose Trader Data System as our new provider as they were able to respond to our requirements such as identifying keeper changes, number plate changes and providing good quality vehicle specification data. We liked the fact that they had built a purpose built database to serve this sector. This coupled with both companies ethos of exceptional customer service, will mean that our existing and new customers will see the benefits very quickly and easily."

Neil Hodson, Managing Director, TDS comments:
"We are proud to be working with GMAP, the market leaders in intelligence and decision support solutions, to provide new and innovative customer and prospect management services for manufacturers and dealers. We hope that this new partnership willgenerate excellent data and information to the automotive market."