Focus on Toyota Prius

Key Statistics:

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 34,876 Toyota Prius currently registered in the UK.
Toyota Prius represent 0.115% of all UK registered cars.
16.12% of UK Toyota Prius belong to private female owners, and 39.40% to males. It is interesting to note that a whopping 35.19% of Toyota Prius are company car owned. This is 4 times higher than the average proportion of cars that are company owned. The remaining cars have no gender assigned.
96.19% of Toyota Prius are 5 door hatchbacks. 3.52% are 4 door saloons.
9.13% of Toyota Prius owners have chosen to put private plates on their vehicle.
0.48% of Toyota Prius are classified as Imports.
The top 10 locations to see Toyota Prius are: London, Birmingham, Chester, Reading, Kingston Upon Thames, Slough, Guildford, Portsmouth, Manchester and Swindon. Together these locations contain 43.86% of all UK Toyota Prius.
Silver/Aluminium is the most popular colour amongst Toyota Prius owners and accounts for 30.70%. Black (20.04%) is the second most popular choice, and Blue the third most popular choice with a 16.05% share.
20.25% of Toyota Prius are less than 12 months old, 46.56% are younger than 2 years old and 82.46% of Toyota Prius are less than 4 years old.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.