EuroDirect’s International Team Ramp Up Their Global Offer at IDMF 2007

Stand E711, 1st -3rd May, Earls Court 2, London

At this year's IDMF, EuroDirect's International Team will be launching an outstanding range of new products and services for global direct marketers. Their 'all-encompassing' new portfolio now positions them as the world's leading supplier of international direct marketing services.

EuroDirect will be launching a number of new international products at this years IDMF, from online CAMEO appending and address cleaning, through to a comprehensive range of global consumer lists. In addition, EuroDirect will also be exhibiting their latest CAMEO Classifications and their new version of MICROVISION, their international marketing intelligence system.

CAMEO Online
CAMEO Online provides 24x7 web access for direct marketers to profile and enhance their international customer data against the CAMEO Classifications suite, which now covers over 32 countries and segments over 1.5 billion consumers worldwide. CAMEO Online can be used to profile and append CAMEO codes to both global and UK datasets. CAMEO Online also enables users to quickly and easily audit and cleanse their customer files as part of the same simple process.

International Mailing Lists
Also being launched at the Show will be their wealth of consumer universe data for markets all over the world. By combining these comprehensive name and address lists with the power of CAMEO, EuroDirect are now able to offer highly targeted mailing lists for the following countries:

  • Austria
  • Belgium
  • Canada
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong
  • Hungary
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Republic of Ireland
  • Spain
  • Sweden
  • Switzerland
  • USA

New CAMEO Classifications
EuroDirect are constantly investing in their international CAMEO portfolio. Recent additions to the CAMEO family include CAMEO South Africa and more detailed versions of both CAMEO Germany and CAMEO Italy. All their Classifications will be available at the Show.

Also being launched at the IDMF will be MICROVISION 2007, EuroDirect's brand new version of MICROVISION. With a team of developers working on it all year round, EuroDirect are proud to demonstrate a range of exciting new features and functionalities.

Seminar Theatre SponsorshipEuroDirect's UK business will be sponsoring the B2C seminar theatre once again this year, as part of their strategy to support ongoing learning within the industry.

Martin Bradbury , International Client Services Director, EuroDirect comments:

"This is an exciting year for the international part of the business as we extend our global product portfolio into new areas."

Bradbury adds: "Many organisations that want to enter new markets have concerns over how they can find credible suppliers and how they can ensure they are operating within the bounds of legislation. We are now able to placate many of their concerns with our comprehensive new 'one-stop-shop'."