EuroDirect Unveils American Targeting Solutions at DMA USA 2004,Booth 1850, 17-20th October, New Orleans, USA
EuroDirect, world leading data specialist, plans to
launch a suite of consumer classification systems for the American
market at the DMA USA 2004 Exhibition including: CAMEO USA and
CAMEO Canada.
These additions to the global suite consolidate CAMEO as the
world-leading consumer profiling and targeting system. The systems
are used by both marketers that operate in a single country, or for
pin-point targeting on a regional or even global basis. For
companies looking for the ultimate scaleable segmentation and
targeting system, CAMEO provides an exciting and revolutionary
development in direct marketing.
The development of CAMEO has required one of the most intensive
research programmes ever undertaken by an international marketing
organisation. As a result of this commitment to become the market
leader, EuroDirect is able to make available a complete suite of
global classifications under the CAMEO brand, including CAMEO USA
and CAMEO Canada. Each system has been designed to provide direct
marketers with the intelligence to thoroughly understand their
customers in terms of their geodemographic and socio-economic
characteristics, and utilise this information to target prospects
with similar profiles.
EuroDirect have a full range of additional overseas systems
currently available including classifications for countries in
Western and Eastern Europe, Asia and Australasia.
For companies looking to develop an integrated global campaign,
rather than focussing on individual countries in isolation, the
global market can be looked at as a whole using EuroDirect's CAMEO
International classification. CAMEO International enables users to
translate and consolidate direct marketing strategies across every
continent in the world. It enables organisations to profile their
current global customers using a single classification. This can
also then be used to locate and accurately target 'look-a-like'
prospects in any other country.
To supplement its market offering, EuroDirect will be showcasing
its award-winning marketing GIS system MICROVISION, which is
available for the USA and Canada and all the other key global
markets. MICROVISION is a single platform that uses common
information to serve multiple business applications. From direct
marketing through to store location planning and network
optimisation, it enables disparate business functions to identify
and capitalise on market opportunities wherever they may be.
MICROVISION is available as four modules:
- MICROVISION Marketing Manager - for understanding your customers, retaining them and locating more prospects like them
- MICROVISION Market Maker - for defining your markets, understanding customer spend, current sales activity and identifying pockets of untapped potential
- MICROVISION Optimiser - for devising optimal plans for spatial business issues such as store location, site volume and territory definition
- MICROVISION Modeller - for analysing network and store performance and understanding the impacts of change
Leanne Douglas, Group Product Manager comments: "Expanding operations overseas can often be a daunting task for many marketers. However, EuroDirect are ideally placed to assist companies successfully develop recruitment, retention, cross-sell and up-sell strategies in a highly targeted and cost effective manner. Our award winning products and services are specifically designed to cater for the needs of marketers at home and abroad, and are now used by three out of the world's top five multi-national organisations."