EuroDirect Strengthens Sales & Support Network in Canada

International geodemographic segmentation and market intelligence specialist EuroDirect has expanded its sales and support network in Canada to service this ever-growing market, with a particular focus on the financial services sector.

This development has been in response to increased demand from Canadian clients for EuroDirect's global award-winning market intelligence system MICROVISION and its worldwide range of CAMEO consumer classifications.

Chuck Wilson will be joining our Canadian team bringing with him over 23 years experience in the customer analytics, marketing and market modelling arena in both Canada and North America. Working first with RBC Royal Bank and later as Canadian Head of MarkeTech Systems International, Chuck's vast experience in the global financial services marketplace puts him in good stead to significantly develop sales opportunities throughout Canada. He will also be supporting EuroDirect's network planning consultancy division, GMAP Consulting, by developing business in the retail banking sector.

EuroDirect now has an established CAMEO classifications suite covering Canada and the US alongside Western and Eastern Europe, Asia and Australasia. Classifications for further countries are also currently in development.

Martin Bradbury, International Client Services Director at EuroDirect comments:

"We are extremely pleased to be working alongside Chuck Wilson, as he brings with him a wealth of expertise and experience, in addition to some well-established client relationships in Canada."

"It is highly encouraging to see such a high demand for EuroDirect's CAMEO and MICROVISION systems in Canada and across the rest of world. Our expansion plans throughout the globe are testament to our commitment to providing an excellent and dedicated service to our existing and prospective multi-national customers."