EuroDirect Showcase Their Online Profiling Solutions at CMA 2007

Booth 431, 14 th-16 th May 2007, Ottawa Congress Centre, Canada

EuroDirect, the direct and database marketing specialists are showcasing their unrivalled online global consumer data profiling and address cleaning tool, CAMEO-online, at this year's Canadian Marketing Association exhibition in Ottawa. They will also be presenting their Canadian and global consumer segmentation systems and marketing intelligence GIS at the Show.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the Show they will be promoting CAMEO-Online (www.cameo-online.com), the latest addition to their suite of marketing database solutions. CAMEO-Online encompasses the data enriching power of EuroDirect's suite of international geodemographic CAMEO Classification systems by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO-Online will also verify, clean and enhance international customer addresses.

The CAMEO Classifications enable organisations to profile and segment their current customers and help them to pinpoint prospects with similar characteristics. CAMEO Canada enables direct marketers to segment over 33 million Canadian consumers, as well broadening out their target markets across the Americas, with the potential to access a further 405 million prospects by utilising CAMEO USA and CAMEO Mexico.

EuroDirect have classification systems for over 30 countries worldwide covering Western, Central and Eastern Europe, Asia and Australasia. Not only can these be appended to customer data within CAMEO-Online, but they have also been incorporated within EuroDirect's award winning marketing GIS system, MICROVISION. This single platform can be used for a variety of tasks spanning from direct marketing through to market analysis, store location planning and network optimisation and is also available for 30+ countries.

Martin Bradbury, International Client Services Director at EuroDirect comments:
"At EuroDirect we are continually innovating and working to deliver products which expand the potential of our clients marketing campaigns. The launch of CAMEO-Online is an exciting innovation which will give direct marketers global insight and the power to conduct integrated international campaigns."