EuroDirect Showcase Their Canadian Targeting Solutions at CMA 2006

EuroDirect, the global consumer intelligence specialists, will be presenting their Canadian, US and Mexican consumer segmentation and targeting systems at this years Canadian Marketing Association exhibition in Montr éal. To celebrate the launch, EuroDirect will be giving away $20,000 to the winner of 'The CAMEO Canada Cash Bonanza'.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the Show EuroDirect will be presenting its CAMEO Canada classification system, which enables direct marketers to target over 33 million Canadian consumers. They will also be illustrating how users can broaden their target market by using CAMEO USA and CAMEO Mexico to target a further 405 million prospects.

The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the Canadian and American markets, the global CAMEO classification suite is available for a further 30 countries spanning Western Europe, Central and Eastern Europe, Asia and Australasia. Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is available for the same 30+ markets. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications ranging from direct marketing through to market analysis, store location planning and network optimisation.

Martin Bradbury, International Client Services Director at EuroDirect comments: "Accurate targeting is key to direct marketing and our commitment to advancing the development of CAMEO into new markets means that marketers can now target consumers at home and abroad with increased confidence."

The CAMEO Canada Challenge: A panel of experts have ranked in a particular order 12 features of CAMEO Canada that make it a world-leading market and customer segmentation tool. The first person to come to Booth 411 and place the top 6 features in the correct order will walk away with $20,000!