EuroDirect Showcase Their Canadian Targeting Solutions at CMA 2006
EuroDirect, the global consumer intelligence
specialists, will be presenting their Canadian, US and Mexican
consumer segmentation and targeting systems at this years
Canadian Marketing Association exhibition in Montr éal. To
celebrate the launch, EuroDirect will be giving away $20,000 to the
winner of 'The CAMEO Canada Cash Bonanza'.
EuroDirect are world leaders in delivering marketing intelligence
and software technologies to the direct marketing
industry. At the Show EuroDirect will be presenting its CAMEO
Canada classification system, which enables direct marketers to
target over 33 million Canadian consumers. They will also be
illustrating how users can broaden their target market by using
CAMEO USA and CAMEO Mexico to target a further 405 million
prospects.
The
CAMEO classifications enable organisations to profile and
segment their current customers and effectively pinpoint new
prospects that display the same characteristics. In addition to
covering the Canadian and American markets, the global CAMEO
classification suite is available for a further 30 countries
spanning Western Europe, Central and Eastern Europe, Asia and
Australasia. Supplementing these targeting solutions is
EuroDirect's award-winning marketing GIS system MICROVISION, which
is available for the same 30+ markets. This software, with the
integral CAMEO classifications, provides a single platform that
uses common information to serve multiple business applications
ranging from direct marketing through to market
analysis, store location planning and network
optimisation.
Martin Bradbury, International Client Services Director at
EuroDirect comments: "Accurate targeting is key to direct marketing
and our commitment to advancing the development of CAMEO into new
markets means that marketers can now target consumers at home and
abroad with increased confidence."
The CAMEO Canada Challenge: A panel of experts have ranked
in a particular order 12 features of CAMEO Canada that make it a
world-leading market and customer segmentation tool. The first
person to come to Booth 411 and place the top 6 features in the
correct order will walk away with $20,000!