EuroDirect Secures the Largest Market in Europe in Conjunction with AZ Direct

Market leading geodemographics provider EuroDirect and AZ Direct, a subsidiary of arvato AG, the internationally networked media and communication services provider of the Bertelsmann Group, have joined forces to help UK direct marketers analyse and target the German consumer market with ease.

AZ Direct is part of the arvato direct services business unit, which has established itself as a pioneering service provider in the areas of customer loyalty systems, call centre and data management solutions on the European market and beyond.

EuroDirect are global experts in the development of consumer classifications and have produced a comprehensive suite of robust and established systems for consumer profiling and targeting across Germany and all core international markets.

AZ Direct has brought to the relationship the German Consumer mass market of data in the form of names and addresses. Together both companies are able to offer a complete and accurate consumer targeting and data delivery solution for the German marketplace. Both UK and European clients can now create highly targeted mailing campaigns aimed at distinct segments of the German consumer base.

But this is just the start. Plans are already in place to expand this successful strategy in the near future to encompass other European Union countries where EuroDirect's CAMEO Classifications and AZ Direct's universal datasets are currently available.

John Dobson , Managing Director of EuroDirect comments:

"Our intensive research and development programme over the past 8 years has enabled us to classify over 30 countries and over 1.4 billion consumers using our CAMEO segmentation systems. By working with AZ Direct, who is a expert in the German data market, we can now populate our target markets with consumer names and addresses."

Wolfgang Hueffer, Director of Data and Analysis Systems at AZ Direct adds:

"This relationship is mutually beneficial for both companies and more importantly provides our combined client base with the tools they need to analyse in depth their current customer base and identify similar prospects for mailing. "

We look forward to extending our relationship with EuroDirect into additional European markets over the coming months and working together to capitalise on new market opportunities."