EuroDirect Provides Access to Emergent EU Countries with New CAMEO Classifications
Innovative marketing information and technology
specialist EuroDirect has expanded its product range once again,
making them the first market intelligence company to produce a
customer segmentation and targeting proposition for Eastern
Europe.
As Europe welcomes its new member states, EuroDirect also welcomes
them into their product portfolio with the completion of
CAMEO classification systems for the Czech Republic and
Hungary. These two countries mark the start of a new phase of
classification development for EuroDirect, fuelled by the release
of the first ever Census's carried out by EU accession
countries.
With growing commercial potential in Eastern Europe, these
emerging markets have been highlighted as showing long-term
significance for many companies. The CAMEO Classifications have
been developed to enable international marketers to profile,
segment and target consumers in the Hungarian and Czech markets for
the very first time.
For each of the countries, EuroDirect has also developed a
MICROVISION marketing GIS platform that can be used for direct marketing, market planning, network
configuration and optimisation.
Leanne Douglas, Group Product Manager for EuroDirect comments:
"The value of these markets has yet to be quantified, but with 20
million consumers between them the opportunities for data-driven
marketing and outlet location in these countries are certainly
worthy of closer examination. EuroDirects' CAMEO Classifications
and MICROVISION systems help make the daunting task of market entry
much easier by delivering global intelligence to your desktop".