EuroDirect links up with Global:Contact Solutions to Launch Australian Targeting Solution
International data specialist EuroDirect has linked up
with Global:Contact Solutions to provide its range of consumer
targeting and marketing intelligence products to the Australian
marketplace.
Within the last four years alone, the direct marketing industry has
surpassed the global advertising industry and has become a $10
billion per annum business in Australia alone. EuroDirect are
pleased to be working alongside such an energetic and
forward-thinking company as Global:Contact Solutions in promoting
EuroDirect's CAMEO classification and MICROVISION marketing
intelligence systems within this rapidly growing marketplace.
Global:Contact Solutions will be adding value to its current
customer proposition as a leading presence in the field of direct
marketing and list broking within Australia, with the addition of
EuroDirect's suite of consumer targeting and marketing analysis
products for Australasia and key Asia Pacific markets.
CAMEO Australia is a unique geodemographic consumer classification
which can be used by B2C businesses to segment, profile and target
the Australian consumer market. It divides the
Australian market into 29 neighbourhood types and 8 main groups,
including 'Group 1: Affluent Single Neighbourhoods' and 'Group 7:
Poorer Rural Communities'.
MICROVISION Australia is also available to Global's client base.
MICROVISION is a marketing intelligence system which combines CAMEO
Australia with market mapping, drivetime analysis, customer
profiling and targeting for the purposes of direct marketing,
catchment analysis and retail location planning.
Global:Contact Solutions has a long and established client base and
will be looking to develop existing and future client relationships
and help them benefit from access to EuroDirect's suite of
international consumer targeting solutions for Australia and other
key markets right across the world.
Lauren Rielly, CEO, Global:Contact Solutions comments:
"The international corporate community will benefit greatly from
the link between Global:Contact Solutions and EuroDirect through
the provision of a superior suite of country-specific targeting and
analysis systems that will help push innovations in direct
marketing throughout the region."
Martin Bradbury, International Client Services Director, EuroDirect
comments: "We are excited to be working with Global:Contact
Solutions within the Asia Pacific Rim where they already have an
attractive proposition. Our international portfolio of consumer
targeting products will deliver customer acquisition and retention
opportunities previously unseen in this marketplace."