EuroDirect Leads the Way at This Years IDMF

EuroDirect have exhibited at the IDMF since their inception in 1991 and see the IDMF as the 'DM Event of the Year' for both their UK and International proposition. It is the one event when anyone who's anyone in the DM Industry will be in one place to show their wares, develop new relationships and trade between themselves.

EuroDirect will be exhibiting its full range of products and services including its latest market propositions:

CAMEO Personal Finance - EuroDirect's latest segmentation tool has been designed specifically for the financial services sector. It looks at 5 key dimensions of personal finance including: Credit Behaviour, Personal Savings, Investment Activity, Attitudes to Personal Finance and Channel Preference. Delivered at individual level, CAMEO Personal Finance has been developed to help financial marketers understand the personal finance characteristics, attitudes and preferences of their current customers enabling them to develop appropriate retention, cross-sell and upsell strategies. It also provides a powerful targeting tool for identifying and prospecting to potential new customers and developing profitable acquisition campaigns. Combined with CAMEO Lifestyle users can also assess a customers age, affluence and lifestyle characteristics. Our credit scoring systems can also introduce credit risk into the equation for a fully rounded campaign strategy.

CAMEO Online - CAMEO Online provides an online data profiling, cleansing and enhancement tool for both the UK market and almost 30 other countries across the world. CAMEO Online Global enables users to profile their current customers from a multitude of countries against the global classifications suite. They can also append CAMEO codes at the same time as cleansing and enhancing their global address data, keeping their databases up to date and fully enhanced with as much intelligence about their customers as possible. CAMEO Online UK provides a full suite of name and address cleansing, suppression, screening, enhancement and profiling capabilities including Residency Verification, Occupier Update, PAF Cleansing and Enhancement, GoneAway and Deceased Suppression, MPS/TPS suppression, NCOA Mover Tracing and Deduplication. It also enables users to profile their data against the full range of CAMEO Classifications.

The International CAMEO Classifications Suite - EuroDirect have developed CAMEO Classifications for 32 countries across the world including markets in Western Europe, Eastern and Central Europe, Asia, Australasia and the Americas. They currently have the widest range of international classifications available in the marketplace and can link countries together through their unique CAMEO International code which enables users to profile customers in one country and apply this intelligence to identifying target prospects in any other country.

Credit Pre-Screening and Scoring Services - EuroDirect are able to provide a full credit pre-screening and future risk scoring service using CCJ, Bankruptcy and IVA data. For members of the SHARE closed users group, EuroDirect can also provide additional Defaut and Delinquency data via their sister company credit referencing agency Callcredit.

Interaction Centre Capabilities - Also joining us on our stand this year will be our recent acquisition Broadsystem. They bring a whole range of additional database management and multi-channel marketing service programmes to the Group through their Interactions Centre which has wide-ranging customer touchpoints including: Email and SMS Broadcast and Service Fulfillment, Inbound/Outbound Telephone, Web, IDTV and Direct Mail.

Leanne Davidson, Head of Product Management for EuroDirect comments:
"The IDMF is always an exciting event for EuroDirect and now that our Group has expanded with the purchase of Broadsystem, our offer is all the more enticing. EuroDirect and Broadsystem together truly have a comprenhensive offer for any direct marketer, whether they are targeting a UK or global audience. The service solutions that Broadsystem bring to the group really add value to the proposition we can offer."