EuroDirect Launches Suite of Global Demographic Factors

International consumer marketing intelligence specialist EuroDirect has added to its ever growing global demographics suite with a series of Analysis Indicators which can be used to further analyse and model customer databases.

The CAMEO Global Analysis suite of products work alongside EuroDirect's well established International CAMEO Classifications to provide additional variables which can be appended to customer or prospect databases for advanced modelling and segmentation. These powerful indicators are supplied under license and are delivered as directories at the finest level of detail available for each country.

Using factor analysis, a statistical data reduction technique, the Global CAMEO Analysis factors have been developed for a number of key economic and demographic themes within each market. For example:


• Income
• Age
• Household Composition
• Number of Children
• Occupation
• Employment
• Education
• Housing Cost

The continuous scores are ideal for applications such as building statistical models and targeting selections and are normally distributed with an average of zero. Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.

EuroDirect's Global CAMEO Suite already covers over 30 countries across 6 continents and to date CAMEO Analysis directories have been produced for 22 of these markets while more are in production.

Countries currently covered include:


• Australia
• Belgium
• Brazil
• Canada
• Czech Republic
• Denmark
• Estonia
• Finland
• France
• Hungary
• Italy
• Japan
• New Zealand
• Poland
• Portugal
• Republic of Ireland
• Romania
• Slovakia
• South Africa
• Spain
• Sweden
• USA

Martin Bradbury, International Client Services Director at EuroDirect comments:
"Although EuroDirect are constantly seeking to provide valuable marketing intelligence in new and exciting markets, we also place great importance on developing and improving our existing offering in countries in which we already operate. Our new CAMEO Global Analysis suite adds new depths of segmentation and when used alongside the CAMEO Classifications, prove to be extremely powerful tools for global marketers."

ENDS

Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.