EuroDirect Launches Suite of Global Demographic Factors
International consumer marketing intelligence specialist EuroDirect has added to its ever growing global demographics suite with a series of Analysis Indicators which can be used to further analyse and model customer databases.
The CAMEO Global Analysis suite of products work alongside EuroDirect's well established International CAMEO Classifications to provide additional variables which can be appended to customer or prospect databases for advanced modelling and segmentation. These powerful indicators are supplied under license and are delivered as directories at the finest level of detail available for each country.
Using factor analysis, a statistical data reduction technique,
the Global CAMEO Analysis factors have been developed for a number
of key economic and demographic themes within each market. For
• Household Composition
• Number of Children
• Housing Cost
The continuous scores are ideal for applications such as building statistical models and targeting selections and are normally distributed with an average of zero. Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
EuroDirect's Global CAMEO Suite already covers over 30 countries across 6 continents and to date CAMEO Analysis directories have been produced for 22 of these markets while more are in production.
Countries currently covered include:
• Czech Republic
• New Zealand
• Republic of Ireland
• South Africa
Martin Bradbury, International Client Services Director
at EuroDirect comments:
"Although EuroDirect are constantly seeking to provide valuable marketing intelligence in new and exciting markets, we also place great importance on developing and improving our existing offering in countries in which we already operate. Our new CAMEO Global Analysis suite adds new depths of segmentation and when used alongside the CAMEO Classifications, prove to be extremely powerful tools for global marketers."