EuroDirect Launches Online Profiling & Data Cleansing System for over 30 Countries

EuroDirect have brought to the web CAMEO profiling and data cleansing for over thirty markets across the world through their latest product offering CAMEO-Online ( www.cameo-online.co.uk ).

CAMEO-Online brings together two systems, one which caters for the UK market and another which provides CAMEO profiling, data cleansing and enhancement for over 30 developed countries worldwide. Together the two systems empower direct marketers to take control of their customer analysis and data processing from their desktops 24x7.


The UK system enables marketers to profile their customer data online against the full CAMEO Classifications suite allowing users to understand the geodemographic and socio-economic characteristics, the lifestyle, credit risk profile, income levels, financial sophistication, property prices and levels of economic hardship of their customers.

As part of the same simple process, CAMEO-Online enables users to verify, cleanse and enhance their name and address data as well as being able to flag and suppress those who have goneaway, died or who have requested no unsolicited contact through the preference services. Customer tracing of movers to their new address is also available, as is file de-duplication.

A Free Data Profile & Data Quality Audit is available for users to report on their files and see how they can improve their data before they commit to anything further.

CAMEO-Online Global:

The International system enables users to profile their global customer files against the CAMEO Classifications for domestic markets all over the world.

  • Australia
  • Austria
  • Belgium
  • Canada
  • Czech Republic
  • Denmark
  • Finland
  • Germany
  • Hong Kong
  • Hungary
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Portugal
  • Singapore
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • USA & Puerto Rico

In addition, users can take an integrated view of their worldwide customer base by profiling against CAMEO International which uses a single classification to profile customers from many countries by their overall wealth and lifestage. CAMEO Classification codes can also be appended to users files upon License and as part of the same quick and easy process, users can clean and enhance their customer address data for any of the countries detailed above.

John Dobson, Managing Director of EuroDirect comments:
"We're the first to bring online profiling to market for such a wide range of countries and this is certainly an exciting move for EuroDirect. With so many marketers now using the global CAMEO Classifications to drive their cross-border strategy, this system now gives them the control and flexibility they need."