EuroDirect Launches New Version of CAMEO Republic of Ireland
Award-winning marketing intelligence and database
marketing company, EuroDirect, has announced the release of its new
CAMEO Classification for the Republic of Ireland using the
latest Irish Census.
The past decade has seen EuroDirect's CAMEO products mature as
leading geodemographic classification systems for assessing the
socio-economic and
demographic characteristics of key markets. Following the
launch of its new classifications for the UK (including Northern
Ireland) in January, they have more recently redeveloped their
proposition for the Republic using the 2002 Census.
Using the new Census, EuroDirect has remodelled CAMEO Republic of
Ireland into a 30 category and 9 group classification, increasing
the discrimination of the classification greatly. The
classification incorporates key socio-economic types that cover the
Irish community including:
- Group1: Affluent Singles & Couples In Exclusive Urban Neighbourhoods'
- Group 3: Affluent Homeowners in Rural Family Neighbourhoods'
- Group 8: Poorer Rural Communities'
The new CAMEO Republic of Ireland Classification is now available
on its own or bundled alongside CAMEO UK and can be used for
targeted direct mail, telemarketing, customer profiling and
response modelling.
The new CAMEO Republic of Ireland classification has also been
built into the latest version of MICROVISION, EuroDirects'
sophisticated profiling, analysis and mapping package, allowing you
analyse your customers, your catchments and your networks more
effectively.
Leanne Douglas, Group Product Manager at EuroDirect
comments:
"The new version of CAMEO Republic of Ireland, will provide our
clients with increased levels of market segmentation and targeting.
Our core focus is to develop market-leading targeting systems,
which is reflected in on-going investment in our research and
development programme."
EuroDirect already have classifications for countries allover the
world including:
- Australia
- Austria
- Belgium
- Canada
- Czech Republic
- Denmark
- France
- Finland
- Germany
- Hong Kong
- Italy Japan
- Netherlands
- New Zealand
- Norway
- Portugal
- Singapore
- Spain
- Sweden
- Switzerland
- UK
- USA & Puerto Rico