Data Experts, EuroDirect has today announced the launch
of the National Consumer Survey Programme designed to collect
Real-Time Leads for businesses targeting consumers. The survey
programme has now been running for nearly a year, and today
EuroDirect presented their lucky prize draw winner with a Smart
Car!
The Household Savings Review has been operating successfully for
nearly a year now and has amassed an average response rate of 9.7%
which has generated a substantial flow of Real-Time Leads for our
customers.
Using a combination of hard copy surveys and online electronic
surveys, the Household Savings Review has been designed to cover
all aspects of consumer buyer behaviour, including:
• Family
• Home
• Energy Use
• Finance & Insurance
• Communications
• Motoring
• Charities
• Leisure Time & Holidays
Over 50 companies have benefited from the supply of real-time
leads so far and question sponsorship is currently open for the
next survey which is being launched shortly.
EuroDirect presented a lucky responder from Manchester today
with a Smart Car worth £7,000 as part of the prize draw
competition.
Chris Pitchford, Head of Consumer Surveys at EuroDirect
comments: "We are extremely pleased with the success of the survey
programme and we will be continuing the momentum over the covering
months to deliver our clients with as many real-time leads as
possible." Chris Pitchford adds: "EuroDirect were happy to present
Mrs Davis from Manchester with a brand new Smart Car FourTwo."
ENDS
Notes to Editors
About the Callcredit
Information Group
Callcredit Information Group (www.callcreditgroup.com)
brings together experts across the fields of credit referencing,
marketing services, interactive solutions and consultative
analytics to enable our client base of businesses and consumers to
make informed decisions using our innovative products and services.
The group is made up of two complementary divisions:
Marketing Solutions, providing specialist knowledge
in customer analytics, consumer targeting, database building and
hosting, marketing communications, business modelling and market
analysis through three market leaders in their own fields:
EuroDirect, Broadsystem and GMAP
Consulting.
Credit Solutions, encompassing Callcredit, Legatio
and DecisionMetrics - specialists in credit
risk,
ID verification services and tracing tools.
About EuroDirect
EuroDirect (www.eurodirect.com), the
marketing services business within Callcredit information group and
is one of the UK's leading marketing suppliersThe company is well
established in the field of direct marketing. Clients include over
40% of the UK's top 1,000 companies, including three of the top
five largest multi nationals Examples are Npower, Airmiles, Capital
One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a
prime supplier of consumer data, targeting and segmentation
systems, credit marketing services and software and technologies to
help marketers undertake consumer profiling, analysis, targeting,
data management, market analysis and decision support. EuroDirect
also works internationally and has developed a suite of
international segmentation tools under the CAMEO brand.
