EuroDirect Launch New Real-Time Leads from Consumer Survey Programme

Data Experts, EuroDirect has today announced the launch of the National Consumer Survey Programme designed to collect Real-Time Leads for businesses targeting consumers. The survey programme has now been running for nearly a year, and today EuroDirect presented their lucky prize draw winner with a Smart Car!

The Household Savings Review has been operating successfully for nearly a year now and has amassed an average response rate of 9.7% which has generated a substantial flow of Real-Time Leads for our customers.

Using a combination of hard copy surveys and online electronic surveys, the Household Savings Review has been designed to cover all aspects of consumer buyer behaviour, including:

• Family
• Home
• Energy Use
• Finance & Insurance
• Communications
• Motoring
• Charities
• Leisure Time & Holidays

Over 50 companies have benefited from the supply of real-time leads so far and question sponsorship is currently open for the next survey which is being launched shortly.

EuroDirect presented a lucky responder from Manchester today with a Smart Car worth £7,000 as part of the prize draw competition.

Chris Pitchford, Head of Consumer Surveys at EuroDirect comments: "We are extremely pleased with the success of the survey programme and we will be continuing the momentum over the covering months to deliver our clients with as many real-time leads as possible." Chris Pitchford adds: "EuroDirect were happy to present Mrs Davis from Manchester with a brand new Smart Car FourTwo."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect (www.eurodirect.com), the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.