EuroDirect Launch MICROVISION 2006

This summer sees EuroDirect launch their latest version of MICROVISION. As with all their products, EuroDirect have a vast team of developers and product managers working on product developments throughout the year and MICROVISION is no exception. The new version uses cutting edge technology to provide streamlined marketing intelligence functionalities that meet the ever-growing demands of the direct marketing industry.

MICROVISION is the world's leading marketing intelligence system, developed for the UK and countries all over the globe by marketers for marketers. The new version of MICROVISION provides a wealth of enhanced functionality to assist direct marketers, market analysts and network planners alike.

One of the exciting new features is the 'Profile Comparison' functionality which enables users to analyse one CAMEO profile against another to identify 'goodness of fit'. This allows users to compare customer profiles for different products against each other to identify key products for cross-sell and upsell. Similarly, market research profiles can be compared against a customer profile to identify new products that would appeal to the same audience. This is invaluable when looking at affinity relationships or when planning product diversification. In addition, MICROVISION now allows users to compare different media and marketing channel profiles to identify the best channels and media types for different groups of customers.

The 'Profile to Catchment Comparison' functionality works in a similar way allowing users to compare customer or market research profiles against retail catchments or trade areas instead. This enables users to identify the best stores or branches to launch and promote specific product lines or in which to develop in-store affinity marketing campaigns.

As part of the build, MICROVISION has also been updated with the latest postal and mapping data and the 2006 versions of the CAMEO Classifications.

John Dobson, Managing Director of EuroDirect comments:

"With over a thousand MICROVISION users supported by EuroDirect and GMAP, this new release will be extremely beneficial to a vast proportion of marketers and planners."

Leanne Douglas, Group Product Manager, adds:

"MICROVISION leads the market with over 15 years of development behind it. Each year the product has been enhanced based on feedback received from our most valued customers, ensuring that MICROVISION evolves in line with market demand and satisfies the ever-changing needs of today's marketers and network planners ".