EuroDirect Launch CAMEO Brazil to Help Marketers Segment 140 million Strong Market
Consumer marketing intelligence specialist EuroDirect has launched CAMEO Brazil to complement its comprehensive range of UK and international consumer classification systems.
Adding to a suite that already consists of over thirty similar classifications, CAMEO Brazil has been developed using the latest Brazilian Census to help direct marketers profile, segment and target 140 million consumers in this thriving market. The classification characterises the Brazilian population into 34 consumer types and 9 key marketing groups, including:
1A: Affluent Couples & Singles in Exclusive Urban Flats
2C: Mature Couples & Families in Wealthy Urban Areas
6D: Young Households in Less Affluent Urban Areas
7B: Young Couples, Singles & Large Families in Low Quality Rural Housing
9D: Low Income Large Families in Rural Communities
CAMEO Brazil enables organisations to profile and segment their current customers in this market and effectively identify and target new prospects that display the same geodemographic and socio-economic characteristics. Built at Census Tract level, CAMEO Brazil has been built using wide ranging data variables including: household income, housing size and type, household composition, population age and level of educational attainment.
CAMEO Brazil can be supplied as a directory for enhancing consumer databases or as an integral component within EuroDirect's powerful marketing information software, MICROVISION for insightful market and customer analysis.
Leanne Douglas, Head of Product Management and Marketing
at EuroDirect comments:
"As the latest edition to EuroDirect's international product suite, CAMEO Brazil is an exciting new tool to help marketers understand their consumers and ultimately find more that look like them. We are continually looking to add new international classifications to our expanding global portfolio, and Brazil's enormous population holds great potential for below the line marketing which can be untapped using CAMEO."