EuroDirect Launch CAMEO Brazil to Help Marketers Segment 140 million Strong Market

Consumer marketing intelligence specialist EuroDirect has launched CAMEO Brazil to complement its comprehensive range of UK and international consumer classification systems.

Adding to a suite that already consists of over thirty similar classifications, CAMEO Brazil has been developed using the latest Brazilian Census to help direct marketers profile, segment and target 140 million consumers in this thriving market. The classification characterises the Brazilian population into 34 consumer types and 9 key marketing groups, including:

1A: Affluent Couples & Singles in Exclusive Urban Flats

2C: Mature Couples & Families in Wealthy Urban Areas

6D: Young Households in Less Affluent Urban Areas

7B: Young Couples, Singles & Large Families in Low Quality Rural Housing

9D: Low Income Large Families in Rural Communities

CAMEO Brazil enables organisations to profile and segment their current customers in this market and effectively identify and target new prospects that display the same geodemographic and socio-economic characteristics. Built at Census Tract level, CAMEO Brazil has been built using wide ranging data variables including: household income, housing size and type, household composition, population age and level of educational attainment.

CAMEO Brazil can be supplied as a directory for enhancing consumer databases or as an integral component within EuroDirect's powerful marketing information software, MICROVISION for insightful market and customer analysis.

Leanne Douglas, Head of Product Management and Marketing at EuroDirect comments:
"As the latest edition to EuroDirect's international product suite, CAMEO Brazil is an exciting new tool to help marketers understand their consumers and ultimately find more that look like them. We are continually looking to add new international classifications to our expanding global portfolio, and Brazil's enormous population holds great potential for below the line marketing which can be untapped using CAMEO."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.