EuroDirect Joins Forces With Group 1 Software Inc To Deliver CAMEO Within Global Addressing Solutions
Group 1 Software Inc, a wholly-owned subsidiary of
Pitney Bowes, is to include EuroDirect's suite of Global CAMEO
Classifications throughout its Addressing Systems to bring the
advantages of global targeting and segmentation to marketers
worldwide.
Group1 Software Inc is a truly international solutions provider,
recognised as the biggest addressing player in the US and Canada
and leading markets across the rest of the world. They help over
3,000 organisations worldwide maximise the value of their customer
and prospect data. Group 1 provides industry-leading technologies
that allow businesses to cleanse and enrich their data, generate
personalised customer communications and integrate and deliver data
across their business, from customer relationship management to
developing their business intelligence systems. Group 1 provides
solutions to leaders in the financial services, banking,
GIS/mapping, retail, telecommunications, utilities, insurance and
other industries, including such recognised names as Siemens,
ASDA*Wal-Mart and QVC.
EuroDirect first expanded internationally in 1998, now 7 years on,
CAMEO provides access to consumers right across Europe, the
Americas, Australasia and the Pacific Rim. They employ an
international team of over 50 analysts, modellers, developers,
product managers and consultants to provide a constantly evolving
suite of global classification and marketing intelligence systems
for in excess of 30 countries around the world. The countries now
covered are listed below and further countries are constantly in
development:
- Australia
- Germany
- Philippines
- Austria
- Hong Kong
- Portugal
- Belgium
- Hungary
- Singapore
- Brazil
- Ireland
- Slovakia
- Canada
- Italy
- South Africa
- Czech Republic
- Japan
- Spain
- Denmark
- Mexico
- Sweden
- Estonia
- Netherlands
- Switzerland
- France
- New Zealand
- United Kingdom
- Finland
- Norway
- USA & Puerto Rico
The CAMEO Classifications have been designed to help multi-national
businesses profile and understand their current customers and
markets and use this consumer intelligence to target new prospects,
plan new site locations, and analyse and improve overall sales and
marketing performance. By integrating these powerful cross-border
classifications into their addressing systems, Group 1 are able to
add significant value to their offer and benefit their
customers.
EuroDirect already have an impressive list of multi-national
corporations using the CAMEO Classifications including ExxonMobil,
Ford, ASDA*Walmart, and Dunhill to name a few.
John Dobson, Managing Director, EuroDirect comments: "This trade
partnership provides an equally profitable relationship for both
Group 1 and ourselves. Both parties already have a wide and
established client base and product portfolio in their own core
markets. Combine them together and the opportunities are
endless."
"We are very excited about our strategic alliance with EuroDirect,"
said Chris Baker, President, Group 1 Software. "The core
tenets of our CCM solution are to enable our customers to provide
effective and efficient communications and to provide their clients
with an exceptional customer experience. Accurate and
effective data is the engine that makes our solution work and
EuroDirect's CAMEO classifications will greatly enhance the
geodemographic intelligence our customers can apply to their
communications."
