EuroDirect Joins Forces With Group 1 Software Inc To Deliver CAMEO Within Global Addressing Solutions

Group 1 Software Inc, a wholly-owned subsidiary of Pitney Bowes, is to include EuroDirect's suite of Global CAMEO Classifications throughout its Addressing Systems to bring the advantages of global targeting and segmentation to marketers worldwide.

Group1 Software Inc is a truly international solutions provider, recognised as the biggest addressing player in the US and Canada and leading markets across the rest of the world. They help over 3,000 organisations worldwide maximise the value of their customer and prospect data. Group 1 provides industry-leading technologies that allow businesses to cleanse and enrich their data, generate personalised customer communications and integrate and deliver data across their business, from customer relationship management to developing their business intelligence systems. Group 1 provides solutions to leaders in the financial services, banking, GIS/mapping, retail, telecommunications, utilities, insurance and other industries, including such recognised names as Siemens, ASDA*Wal-Mart and QVC.

EuroDirect first expanded internationally in 1998, now 7 years on, CAMEO provides access to consumers right across Europe, the Americas, Australasia and the Pacific Rim. They employ an international team of over 50 analysts, modellers, developers, product managers and consultants to provide a constantly evolving suite of global classification and marketing intelligence systems for in excess of 30 countries around the world. The countries now covered are listed below and further countries are constantly in development:

  • Australia
  • Germany
  • Philippines
  • Austria
  • Hong Kong  
  • Portugal
  • Belgium
  • Hungary
  • Singapore
  • Brazil
  • Ireland
  • Slovakia
  • Canada
  • Italy
  • South Africa  
  • Czech Republic  
  • Japan
  • Spain
  • Denmark
  • Mexico
  • Sweden
  • Estonia
  • Netherlands
  • Switzerland
  • France
  • New Zealand  
  • United Kingdom  
  • Finland
  • Norway
  • USA & Puerto Rico  

The CAMEO Classifications have been designed to help multi-national businesses profile and understand their current customers and markets and use this consumer intelligence to target new prospects, plan new site locations, and analyse and improve overall sales and marketing performance. By integrating these powerful cross-border classifications into their addressing systems, Group 1 are able to add significant value to their offer and benefit their customers.

EuroDirect already have an impressive list of multi-national corporations using the CAMEO Classifications including ExxonMobil, Ford, ASDA*Walmart, and Dunhill to name a few.

John Dobson, Managing Director, EuroDirect comments: "This trade partnership provides an equally profitable relationship for both Group 1 and ourselves. Both parties already have a wide and established client base and product portfolio in their own core markets. Combine them together and the opportunities are endless."

"We are very excited about our strategic alliance with EuroDirect," said Chris Baker, President, Group 1 Software.  "The core tenets of our CCM solution are to enable our customers to provide effective and efficient communications and to provide their clients with an exceptional customer experience.  Accurate and effective data is the engine that makes our solution work and EuroDirect's CAMEO classifications will greatly enhance the geodemographic intelligence our customers can apply to their communications."