EuroDirect Extends International Network into Canada and USA

International geodemographics and data specialist EuroDirect has expanded its sales and support network to include representation in Canada and the USA to service the North American Market.

This expansion has been in response to increased demand from international clients for its global award-winning marketing intelligence system MICROVISION and its worldwide range of CAMEO classifications.

EuroDirect now has product coverage across America including Canada, USA, Puerto Rico and Mexico. Additional classifications and market intelligence systems are also in place throughout Western and Eastern Europe, the Pacific Rim and Australasia. Further products covering South America and South Africa are currently in development.

George Anderson, will be focussing on the Canadian market, where he has over 15 years of marketing and strategic planning experience specialising in the retail-banking sector. He has an extensive GIS background with in-depth experience in the Caribbean, South American and North American retail markets.

Brad Hoffmans' remit will be to build CAMEO sales in the American market where he has an extensive experience in the forecourt retail sector.

Martin Bradbury, International Client Services Director at EuroDirect comments:

"We are delighted to be extending our representation into the North American market as part of EuroDirect's global expansion. Our MICROVISION and CAMEO products are already proving to be highly successful in this market, as they are in other countries across the world so our decision to provide local support was an easy one."