EuroDirect Extends International Network into Canada and USA
International geodemographics and data specialist
EuroDirect has expanded its sales and support network to include
representation in Canada and the USA to service the North American
Market.
This expansion has been in response to increased demand from
international clients for its global award-winning marketing
intelligence system MICROVISION and its worldwide range of CAMEO
classifications.
EuroDirect now has product coverage across America including
Canada, USA, Puerto Rico and Mexico. Additional classifications and
market intelligence systems are also in place throughout Western
and Eastern Europe, the Pacific Rim and Australasia. Further
products covering South America and South Africa are currently in
development.
George Anderson, will be focussing on the Canadian market, where he
has over 15 years of marketing and strategic planning experience
specialising in the retail-banking sector. He has an extensive GIS
background with in-depth experience in the Caribbean, South
American and North American retail markets.
Brad Hoffmans' remit will be to build CAMEO sales in the American
market where he has an extensive experience in the forecourt retail
sector.
Martin Bradbury, International Client Services Director at
EuroDirect comments:
"We are delighted to be extending our representation into the North
American market as part of EuroDirect's global expansion. Our
MICROVISION and CAMEO products are already proving to be highly
successful in this market, as they are in other countries across
the world so our decision to provide local support was an easy
one."