EuroDirect Expands Database Solutions Team with New Appointment
Leading Marketing Intelligence Company EuroDirect has
made yet another senior appointment to bolster its rapidly growing
database solutions team. Rob Riddell joins as Senior Consultant,
following the appointment of Tim Pottinger in July.
Riddell joins EuroDirect from Identex where he was Business
Development Director, responsible for helping clients to acquire,
retain and develop profitable customers through analytical database
solutions.
Riddell has worked in the data and direct
marketing Industry for over 10 years. Prior to his stretch at
Identex he held a senior business development role at GB Group,
where he worked for 9 years. Rob has extensive experience of
working with blue-chip clients, including: Laura Ashley, Thomas
Cook Group, Standard Life, Matalan, Npower, WHSmith, More Th>n
and the AA, to name a few.
Rob's role is to expand the EuroDirect client base for database
solutions by identifying and attracting organisations across a wide
range of sectors. His strength lies in working with the client to
ensure their bottom line benefits from effectively exploiting their
own data assets. By combining EuroDirect's quality datasets, their
unrivalled analytical capabilities and database technologies
Riddell will be able to help clients align their customer
recruitment and management strategies to deliver a substantial
return on their marketing investment through robust sales
results.
Before he ventured into the direct marketing Industry, Riddell was
UK Business Manager of Barcode Systems at Esselte Meto, where he
helped organisations track products.
John Dobson, Managing Director of EuroDirect
comments:
"Rob is going to be a hugely valuable addition to our rapidly
expanding database solutions team. His successful track record and
enviable experience combined with his pragmatic approach will help
new clients see how they too can make their marketing
databases add real value to their bottom line. "
Rob Riddell, Senior Consultant, Database Solutions,
adds:
"Having decided to make a move I reviewed the marketplace in great
depth. EuroDirect stood out among the rest. Their key strength is
their absolute focus in collaborating with their clients to ensure
that their databases are a profit maker for their business.
EuroDirect have immense database expertise and the Industry has
recently commended this with the accolade of 'Best Supplier of Database Marketing
Services 2006' at the Direct Response Marketing Intelligence
Awards last week. I am delighted to be working with such a great
team of professionals."