EuroDirect expands CAMEO further into Central Europe with launch of CAMEO Slovakia
International data specialist EuroDirect has extended
its' suite of CAMEO Classifications further into Central Europe to
meet the growing demand for consumer classification, profiling and
targeting in these areas.
EuroDirect has recently added Slovakia to the growing list of
consumer classifications available in the CAMEO suite which also
includes the emerging countries of Hungary, Estonia and the Czech
Republic. CAMEO now enables multi-national organisations to target
their propositions towards almost 30 million consumers within
Central Europe, a further 385 million consumers across Western
Europe and over 1.3 billion consumers worldwide.
CAMEO Slovakia consists of 24 categories and 7 groups and ranges
from '1A: Wealthy Mature Residents In Urban Apartments', and '5D:
Young & Older Homeowners In Less Affluent Rural Communities'
through to '7C: Retired Couples & Singles In Poorer Family
Neighbourhoods'.
Alongside CAMEO Slovakia, EuroDirect have also developed
MICROVISION Slovakia, a marketing GIS platform that can be used for
direct marketing, market planning, network configuration and
optimisation across the region.
Andy Miles, CRM Manager - International Division, Provident
Financial Management, comments:
"As a leading sub-prime financial solutions provider, we currently
have 2.2 million customers in the UK and Ireland and a further 1.5
million across Central Europe. We have already used CAMEO to
benefit our understanding of our customers across the UK, Hungry
and the Czech Republic, so the launch of CAMEO Slovakia is
extremely timely."
Leanne Douglas, Group Product Manager, EuroDirect comments:
"This new development once again demonstrates our commitment to
expanding our international offer for the benefit of our customers,
enabling them to reach new markets and gain a thorough insight into
their global customers, wherever they are. With over 30 countries
now classified, CAMEO has the broadest coverage of all the
classification systems available on the market today."
Countries now available include the following and more are
constantly in development:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Czech Rep.
- Denmark
- Estonia
- France
- Finland
- Germany
- Hong Kong
- Hungary
- Ireland
- Italy
- Japan
- Mexico
- Netherlands
- New Zealand
- Norway
- Philippines
- Portugal
- Singapore
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- UK
- USA & Puerto Rico