EuroDirect expands CAMEO further into Central Europe with launch of CAMEO Slovakia
International data specialist EuroDirect has extended
its' suite of CAMEO Classifications further into Central Europe to
meet the growing demand for consumer classification, profiling and
targeting in these areas.
EuroDirect has recently added Slovakia to the growing list of consumer classifications available in the CAMEO suite which also includes the emerging countries of Hungary, Estonia and the Czech Republic. CAMEO now enables multi-national organisations to target their propositions towards almost 30 million consumers within Central Europe, a further 385 million consumers across Western Europe and over 1.3 billion consumers worldwide.
CAMEO Slovakia consists of 24 categories and 7 groups and ranges from '1A: Wealthy Mature Residents In Urban Apartments', and '5D: Young & Older Homeowners In Less Affluent Rural Communities' through to '7C: Retired Couples & Singles In Poorer Family Neighbourhoods'.
Alongside CAMEO Slovakia, EuroDirect have also developed MICROVISION Slovakia, a marketing GIS platform that can be used for direct marketing, market planning, network configuration and optimisation across the region.
Andy Miles, CRM Manager - International Division, Provident Financial Management, comments:
"As a leading sub-prime financial solutions provider, we currently have 2.2 million customers in the UK and Ireland and a further 1.5 million across Central Europe. We have already used CAMEO to benefit our understanding of our customers across the UK, Hungry and the Czech Republic, so the launch of CAMEO Slovakia is extremely timely."
Leanne Douglas, Group Product Manager, EuroDirect comments:
"This new development once again demonstrates our commitment to expanding our international offer for the benefit of our customers, enabling them to reach new markets and gain a thorough insight into their global customers, wherever they are. With over 30 countries now classified, CAMEO has the broadest coverage of all the classification systems available on the market today."
Countries now available include the following and more are constantly in development:
- Czech Rep.
- Hong Kong
- New Zealand
- South Africa
- USA & Puerto Rico