EuroDirect Enters Portuguese Market With Global Offer
International data specialist EuroDirect has teamed up
with Sharedata Marketing Systems to provide its range of marketing
intelligence products to the Portuguese market.
Sharedata Marketing Systems is a market leader in the field of data
intelligence in the Portuguese marketplace; they are the largest
data broker and the second largest data owner in Portugal.
Sharedata Marketing Systems will be adding value to its current
customer proposition with the addition of EuroDirect's Portuguese
consumer targeting and marketing analysis products: CAMEO Portugal
and MICROVISION Portugal.
CAMEO Portugal is a unique geodemographic consumer classification
which has been developed to help businesses profile, segment and
target the Portuguese consumer market. CAMEO Portugal
divides the Portuguese market into 29 neighbourhood types and 8
main groups, including 'Group 1: Affluent Younger Families' and
'Group 8: Poorer Rural Neighbourhoods'.
MICROVISION Portugal is also available to Sharedata's client base.
MICROVISION is a marketing intelligence system which combines
market mapping with drivetime analysis, customer profiling and
targeting for the purposes of direct marketing, catchment analysis
and retail location planning.
Sharedata Marketing Systems are owned by 'Arena Direct' a full
service DM agency established in Portugal in 1992. They have a long
and established client base including such high profile names as
Colgate, La Redoute, Readers Digest and Proctor & Gamble. These
and other Portugal-based blue chip companies will also benefit from
access to EuroDirect's suite of international consumer targeting
solutions for countries right across the world.
Nuno Martins de Carvalho, Director, Sharedata Marketing Systems
comments:
"Working with EuroDirect in this way, will add value to both our
existing and future client relationships. The CAMEO Classification
and MICROVISION Marketing Intelligence Systems will deliver
opportunities previously unseen within the Portuguese
marketplace."
Martin Bradbury, International Client Services Director, EuroDirect
comments:
"We are delighted to be working closely with Sharedata Marketing
Systems in the Portuguese market where they already have a
foothold. Our global portfolio of consumer targeting products
ideally complements their current offer and will fit perfectly with
their clients' requirements."