EuroDirect delivers suite of solutions for Direct Marketers at TFM 2005
EuroDirect will showcase its comprehensive suite of
technological solutions for Direct Marketers at Technology For
Marketing 2005. The company will capitalise on its successful year
in 2004, by promoting its three core technologies; MICROVISION,
CREATION and ROLLCALL.
MICROVISION
EuroDirect's award winning MICROVISION tool has been specifically
designed to help global marketers grow their understanding of their
customers and markets, and to help deliver new prospects, both at
home and abroad.
MICROVISION is a single platform that uses common information to
serve multiple business applications. From direct
marketing through to estate management, strategic planning and
network optimisation, it enables disparate business functions to
identify and capitalise on market opportunities.
Integral to MICROVISION are EuroDirect's
CAMEO Classifications which consist of eight postcode and
household classifications and international classifications for
more than thirty countries across the world.
CREATION
CREATION is EuroDirect's comprehensive service covering the
design, build, hosting and management of database solutions.
One of the technology tools available to customers is INTELLIGENCE
CREATION which enables users to carry out fast counts, in-depth
analysis and campaign planning across their database. It can also
be used to hold and interrogate prospect data from Data Exchange -
EuroDirect's consumer universe of 43 million consumers with over
300 different attributes to select from including Callscreen &
CallQualify (from sister company Callcredit) -
enabling users to screen or approach only those prospects likely to
be approved for credit.
ROLLCALL
From our suite of ROLLCALL systems, ROLLCALL ENHANCE provides
third tool for todays' marketer. It enables database managers to
screen, cleanse and enhance their databases against the most
definitive consumer datasets on the market using a single easy-to
use interface.
Delivered as a desktop PC application, it allows users to process
their database in-house against the Electoral Roll, Royal Mail's
PAF File and a range of industry standard suppression files such as
the GoneAway Suppression File and Pre-Screen File, whilst enhancing
their data against any of our data assets. For those companies
without the time, we can offer a comprehensive bureau
service.
John Dobson, Managing Director of EuroDirect comments:
"Substantial investment over the last few years has enabled us to
develop a comprehensive technology and data range that delivers
real benefit to our clients. MICROVISION and our growing selection
of CAMEO classifications have made it even easier for marketers to
get the most out of their customer data, and the
internationalisation of this product has helped open up access to
overseas markets. Whilst our CREATION and ROLLCALL propositions
have enabled marketers to take control of their data. "