EuroDirect Delivers a Suite of Solutions for Direct Marketers at MD Expo 2008
Stand B41, 1st- 3rd April, Porte de Versailles, Paris, France
EuroDirect, the global consumer intelligence specialists, are presenting their suite of consumer classifications and targeting systems at this years MD Expo exhibition in Paris, France. They will be showcasing their CAMEO segmentation systems and MICROVISION marketing intelligence software. They will also be presenting their online global consumer data profiling and address cleaning tool, CAMEO Online.
EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting its CAMEO France classification, enabling marketers to target over 50 million French consumers.
The CAMEO Classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the French market, the global CAMEO classification suite is available for a further 32 countries including Belgium, Switzerland, Germany, Italy, Spain and the UK. CAMEO provides the widest range of international classifications available in the marketplace and covers Western Europe, Central and Eastern Europe, The Americas, Asia, Australasia and South Africa.
EuroDirect will also be promoting their online data profiling, cleansing and enhancement tool, CAMEO Online which is available in over 30 countries across the world, including France. CAMEO Online enables users to profile their current customers from a multitude of countries against the global classifications suite. They can also append CAMEO codes at the same time as cleansing and enhancing their global address data, keeping their databases up to date and fully enhanced with as much intelligence about their customers as possible.
Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is available for all countries covered by their CAMEO suite. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications. Its uses range from direct marketing through to market analysis, store location planning and network optimisation, offering the user a multi-faceted solution for tackling different strategic issues.
Martin Bradbury, International
Client Services Director comments:
"EuroDirect is looking forward to exhibiting at the MD Expo 2008 as it will be our first time showcasing our product and service range in France. We believe CAMEO France and CAMEO Online for France can add real value to French DM campaigns and we look forward to demonstrating this in Paris."