EuroDirect Delivers a Suite of Solutions for Direct Marketers at MD Expo 2008

Stand B41, 1st- 3rd April, Porte de Versailles, Paris, France

EuroDirect, the global consumer intelligence specialists, are presenting their suite of consumer classifications and targeting systems at this years MD Expo exhibition in Paris, France. They will be showcasing their CAMEO segmentation systems and MICROVISION marketing intelligence software. They will also be presenting their online global consumer data profiling and address cleaning tool, CAMEO Online.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting its CAMEO France classification, enabling marketers to target over 50 million French consumers.

The CAMEO Classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the French market, the global CAMEO classification suite is available for a further 32 countries including Belgium, Switzerland, Germany, Italy, Spain and the UK. CAMEO provides the widest range of international classifications available in the marketplace and covers Western Europe, Central and Eastern Europe, The Americas, Asia, Australasia and South Africa.

EuroDirect will also be promoting their online data profiling, cleansing and enhancement tool, CAMEO Online which is available in over 30 countries across the world, including France. CAMEO Online enables users to profile their current customers from a multitude of countries against the global classifications suite. They can also append CAMEO codes at the same time as cleansing and enhancing their global address data, keeping their databases up to date and fully enhanced with as much intelligence about their customers as possible.

Supplementing these targeting solutions is EuroDirect's award-winning marketing GIS system MICROVISION, which is available for all countries covered by their CAMEO suite. This software, with the integral CAMEO classifications, provides a single platform that uses common information to serve multiple business applications. Its uses range from direct marketing through to market analysis, store location planning and network optimisation, offering the user a multi-faceted solution for tackling different strategic issues.

Martin Bradbury, International Client Services Director comments:
"EuroDirect is looking forward to exhibiting at the MD Expo 2008 as it will be our first time showcasing our product and service range in France. We believe CAMEO France and CAMEO Online for France can add real value to French DM campaigns and we look forward to demonstrating this in Paris."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.