EuroDirect Delivers a Suite of Solutions for Direct Marketers at DMA 2008

Stand 551, 11th - 16th 0ctober, Las Vegas Convention Centre, Las Vegas, Nevada

EuroDirect, the global consumer intelligence specialists, will be demonstrating their full range of consumer classifications and targeting solutions at this year's American Direct Marketing Association conference and exhibition in Las Vegas. They will be showcasing their CAMEO segmentation systems along with their online global consumer profiling and address cleaning tool, CAMEO Online.

EuroDirect are world leaders in delivering marketing intelligence and software technologies to the direct marketing industry. At the exhibition EuroDirect will be presenting its CAMEO USA classification, enabling marketers to target over 200 million consumers across the USA. Similarly, they will be illustrating how users can broaden their target market using CAMEO Canada to target a further 33 million prospects. The team will also be on hand to discuss their product offer in over 30 other international markets including Mexico.

The CAMEO classifications enable organisations to profile and segment their current customers and effectively pinpoint new prospects that display the same characteristics. In addition to covering the US and Canadian markets, the global CAMEO classifications suite is available for a further 32 countries spanning South America, Western Europe, Central and Eastern Europe, Asia, Australasia and South Africa.

EuroDirect will also be promoting their online data cleaning and enhancement tool CAMEO Online, which encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems including CAMEO USA, by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance American and other international customer addresses, as part of this low cost 24/7 online solution.

Martin Bradbury, International Client Services Director at EuroDirect comments:
"Since we last attended the DMA exhibition EuroDirect have continued to invest in their international programme, increasing their global sales and support network whilst rebuilding and introducing new consumer classifications for key markets exploiting the very latest DM techniques. We look forward to showcasing our USA solutions as well as our full international portfolio in Vegas."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.