EuroDirect Delivers a Suite of Solutions for Direct Marketers at CMA 2009

Booth 415, 27th - 29th April, Metro Toronto Convention Centre, Canada

EuroDirect, the international direct and database marketing specialists will be demonstrating their full range of consumer classifications and targeting solutions at this year's CMA exhibition in Toronto. Alongside their market leading CAMEO Classifications, they will be showcasing exciting new solutions including CAMEO Analytics Packs for GIS and Database applications, and their unique online data profiling and address cleaning tool CAMEO Online.

The CAMEO Classifications enable organisations to profile and segment their current customers and help to pinpoint prospects with similar demographic, economic and lifestyle characteristics. CAMEO Canada enables direct marketers to segment almost 30 million Canadian consumers, as well broadening out their target markets across the Americas, with the potential to access a further 405 million prospects by utilising CAMEO USA and CAMEO Mexico, or even further still across Europe, Asia, Australasia and South Africa. The ever expanding suite currently covers over 32 international markets and enables direct cross border comparisons.

In addition to this, further insight can now be gained by using the Global CAMEO Analysis suite in conjunction with the CAMEO Classifications. This suite provides further statistical breakdown of variables including key demographic and economic factor scores which can be used for advanced database segmentation.

CAMEO Analytics Packs have been developed to provide a complete solution for those users wishing to add EuroDirect's wealth of datasets and CAMEO intelligence into their Geographical Information Systems for in-house analysis and modelling. We also have two other applications aside from this which include 'CAMEO for Desktop and GIS Analysis' and 'CAMEO for Database' which can be licensed separately or combined to give a more complete solution. The first enables users to incorporate the CAMEO Classifications within their target marketing, network planning and strategic decision making activities to ensure they achieve the highest return on investment. The second provides the means of adding CAMEO intelligence to global customer databases to enable users to segment and profile their current customers and target new prospects with ease. These applications are now available for all of the top markets in the world.

CAMEO Online, EuroDirect's unique online data cleaning and enhancement tool, encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance international customer addresses, as part of this low cost 24/7 online solution.

Martin Bradbury, International Client Services Director at EuroDirect comments:
"With product innovation at the heart of EuroDirect's business we are excited to showcase CAMEO Canada at this year's CMA Exhibition and are keen to demonstrate the benefits it can bring to direct marketers. The industry buzz surrounding CAMEO Online has been fantastic and we're looking forward to spreading this enthusiasm at the show."