EuroDirect Delivers a Suite of Solutions for Direct Marketers at CMA 2008
Booth 516-518, 12th -14th May, Metro Toronto Convention Centre, Canada
EuroDirect the international direct and database marketing specialists will be demonstrating their full range of consumer classifications and targeting solutions at this years CMA exhibition in Toronto. Products to be presented include their CAMEO segmentation systems and MICROVISION marketing intelligence software along with CAMEO Online, their unrivalled online global consumer data profiling and address cleaning tool.
The CAMEO Classifications enable organisations to profile and segment their current customers and help them to pinpoint prospects with similar characteristics. CAMEO Canada enables direct marketers to segment over 30 million Canadian consumers, as well broadening out their target markets across the Americas, with the potential to access a further 405 million prospects by utilising CAMEO USA and CAMEO Mexico, or even further still across Europe, Asia, Australasia and South Africa.
CAMEO Online, EuroDirect's online data cleaning and enhancement tool, encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance international customer addresses, as part of this low cost 24/7 online solution.
EuroDirect's 30+ CAMEO Countries have been incorporated within their award winning marketing GIS system, MICROVISION. This single platform can be used for a variety of tasks spanning from direct marketing through to market analysis, store location planning and network optimisation. The team will be demoing MICROVISION Canada at the show.
Martin Bradbury, International Client Services Director at EuroDirect comments: "With product innovation at the heart of EuroDirect's business we are excited to showcase CAMEO Canada Online at this year's CMA and are keen to demonstrate the benefits it can bring to direct marketers. CAMEO Online is a unique and powerful marketing tool that can be used to cleanse and profile customer address data in Canada and over 30 other countries across the world including the USA and Mexico."