EuroDirect Delivers a Suite of Solutions for Direct Marketers at CMA 2008

Booth 516-518, 12th -14th May, Metro Toronto Convention Centre, Canada

EuroDirect the international direct and database marketing specialists will be demonstrating their full range of consumer classifications and targeting solutions at this years CMA exhibition in Toronto. Products to be presented include their CAMEO segmentation systems and MICROVISION marketing intelligence software along with CAMEO Online, their unrivalled online global consumer data profiling and address cleaning tool.

The CAMEO Classifications enable organisations to profile and segment their current customers and help them to pinpoint prospects with similar characteristics. CAMEO Canada enables direct marketers to segment over 30 million Canadian consumers, as well broadening out their target markets across the Americas, with the potential to access a further 405 million prospects by utilising CAMEO USA and CAMEO Mexico, or even further still across Europe, Asia, Australasia and South Africa.

CAMEO Online, EuroDirect's online data cleaning and enhancement tool, encompasses the data enriching power of over 30 international geodemographic CAMEO Classification systems by bringing them together in one easy-to-use interface that can be used to profile and segment consumer data online. As part of the same process CAMEO Online will also verify, clean and enhance international customer addresses, as part of this low cost 24/7 online solution.

EuroDirect's 30+ CAMEO Countries have been incorporated within their award winning marketing GIS system, MICROVISION. This single platform can be used for a variety of tasks spanning from direct marketing through to market analysis, store location planning and network optimisation. The team will be demoing MICROVISION Canada at the show.

Martin Bradbury, International Client Services Director at EuroDirect comments: "With product innovation at the heart of EuroDirect's business we are excited to showcase CAMEO Canada Online at this year's CMA and are keen to demonstrate the benefits it can bring to direct marketers. CAMEO Online is a unique and powerful marketing tool that can be used to cleanse and profile customer address data in Canada and over 30 other countries across the world including the USA and Mexico."


Notes to Editors

About the Callcredit Information Group
Callcredit Information Group brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to enable our client base of businesses and consumers to make informed decisions using our innovative products and services. The group is made up of two complementary divisions:

Marketing Solutions, providing specialist knowledge in customer analytics, consumer targeting, database building and hosting, marketing communications, business modelling and market analysis through three market leaders in their own fields: EuroDirect, Broadsystem and GMAP Consulting.

Credit Solutions, encompassing Callcredit, Legatio and DecisionMetrics - specialists in credit risk, ID verification services and tracing tools.

About EuroDirect
EuroDirect, the marketing services business within Callcredit information group and is one of the UK's leading marketing suppliersThe company is well established in the field of direct marketing. Clients include over 40% of the UK's top 1,000 companies, including three of the top five largest multi nationals Examples are Npower, Airmiles, Capital One, Scottish and Southern, Barclaycard and HBOS. EuroDirect is a prime supplier of consumer data, targeting and segmentation systems, credit marketing services and software and technologies to help marketers undertake consumer profiling, analysis, targeting, data management, market analysis and decision support. EuroDirect also works internationally and has developed a suite of international segmentation tools under the CAMEO brand.